Marketing Technology & Analytics Manager at Traeger Grills
Salt Lake City, Utah, United States -
Full Time


Start Date

Immediate

Expiry Date

07 Jan, 26

Salary

0.0

Posted On

09 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Google Analytics, Google Tag Manager, Segment, Data Visualization, CRM Systems, Ad Platforms, Attribution Models, Campaign Measurement, Data Privacy Regulations, Problem-Solving, Data Curiosity, Storytelling, eCommerce, A/B Testing, SQL, Python

Industry

Manufacturing

Description
Welcome to the Traegerhood: Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us! What You’ll Do: Traeger is seeking a MarTech and Analytics Manager will serve as the connective tissue between marketing technology, analytics and business impact, for Traeger and MEATER. This role is ideal for a data-driven marketer who thrives at the intersection of technical execution, analytical storytelling, and cross-functional influence. You’ll own the integrity of marketing data, turn insights into strategy, and help drive smarter decisions across performance, retention, and customer experience. How You’ll Help Us Win: Technical Expertise - Own configuration, deployment, and maintenance of Google Tag Manager (GTM), Google Analytics (GA4) and Segment (CDP) across the digital ecosystem. - Collect, process, and analyze marketing data across web analytics, CRM, advertising platforms, and CDPs. - Partner with engineering and marketing to ensure seamless data flow, proper tagging and clean attribution paths. - Understand data models, events, and tracking logic that power reporting and automation. - Maintain and evolve documentation of data flows, tagging architectures, and governance practices. Business & Analytical Insight - Translate complex data into clear, actionable insights that drive marketing efficiency and business outcomes. - Build and automate dashboards (e.g., GA4, Looker Studio) to track funnel performance, ROI, and lifetime value. - Drive attribution, incrementality, and channel-mix analyses to inform investment decisions. - Identify growth opportunities by connecting platform metrics with broader commercial KPIs (conversion rate, CAC, ROAS, retention). - Support forecasting and performance reviews by interpreting multi-channel data and making recommendations. Cross-Functional Influence - Partner with marketing, finance, and product teams to connect insights to measurable business impact. - Translate technical analytics into strategic recommendations digestible for both technical and non-technical stakeholders. - Serve as the go-to subject matter expert for measurement, attribution, and martech stack performance. - Advocate for data integrity, consistent taxonomy, and smarter experimentation across the organization. Success Metrics - Improved tracking accuracy and attribution confidence. - Reduction in data discrepancies and reporting latency. - Increased adoption of dashboards and insight tools by marketing leadership. - Demonstrated business impact through data-led optimization and recommendations. What You’ll Need to Succeed: 4–6 years of experience in marketing analytics, marketing technology or digital performance measurement. - Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Segment or similar CDP. - Hands-on experience with data visualization tools (Looker Studio, Power BI, or Tableau). - Familiarity with CRM systems, ad platforms (Meta, TikTok, Google Ads, Amazon Ads), and APIs/webhooks. - Understanding of attribution models, campaign measurement frameworks, and data privacy regulations (GDPR, CCPA). - Strong problem-solving skills, data curiosity, and ability to communicate complex topics clearly. - Experience influencing decision-making through storytelling and insight translation. Preferred Skills - Experience within eCommerce or retail environment. - Familiarity with Shopify, Amazon and marketing automation tools. - Exposure to A/B testing, CRO and Media Mix Modeling - Basic SQL or Python for data validation and analysis. Why You’ll Love to Work Here: Be part of the most disruptive force in outdoor cooking Join a true team working towards a common goal Culture of risk-taking, innovation, & quality Much. Food. Have an outdoor lover’s paradise in your backyard Full medical/dental/vision package to fit your needs 401k to help you plan for the future Individual professional development programs & initiatives to help you grow professionally Great discounts on all things Traeger Did we mention all the food?
Responsibilities
The Marketing Technology & Analytics Manager will connect marketing technology, analytics, and business impact, ensuring data integrity and driving smarter decisions. This role involves translating complex data into actionable insights and collaborating with cross-functional teams.
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