VisionPoint Marketing is a rapidly growing agency, consistently ranked among the top employers in North Carolina. We partner with higher education institutions of all sizes—from small community colleges to statewide university systems—helping them achieve their marketing and enrollment goals through data-driven strategies.
We’re seeking a Marketing Technology & Analytics Specialist to join our growing Digital Experience & Analytics team. This is primarily an internal role focused on optimizing marketing technology, tracking, and reporting, with some client interaction related to GA4/GTM audits and insights. The ideal candidate has a strong analytical mindset, enjoys solving technical challenges, and is comfortable working with marketing technology, automation, and performance analytics.
This is a mid-level, fully remote position with flexibility to work from anywhere in the U.S. The role reports to the Director of Digital Experience & CRM and operates primarily in Eastern Time (ET).

WHO YOU ARE

We’re looking for someone who brings a mix of technical skills, marketing analytics experience, and problem-solving ability.

BACKGROUND & SKILLS

• 3+ years of experience in marketing analytics or marketing technology.
• Hands-on experience managing TapClicks or similar marketing analytics platforms.
• Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking implementation, QA, and event setup.
• Experience working with Zapier to automate workflows and data integrations.
• Ability to troubleshoot tracking issues and implement solutions across marketing platforms.
• Strong verbal, written, and interpersonal skills—capable of translating data insights into actionable recommendations.