COMPANY SNAPSHOT:

Born in Miami more than a quarter of a century ago, Tuuci is the global leader in premium shade and placemaking products for hospitality, commercial, and residential outdoor settings. From locations in North America, Europe, and Asia, our teams strive to meet and exceed the Tuuci vision: to help people live their best life outdoors through inspiring design, enduring performance, and convivial service. We work in a fun, fast-paced, and diverse environment that encourages close collaboration and the spirited exchange of ideas. Our culture supports creativity, drives excellence, and promotes personal growth and development.

POSITION SUMMARY:

The Marketing Technology Specialist plays a critical role in maintaining and enhancing Tuuci’s digital presence. This role blends web development, content management, and marketing technology expertise to ensure seamless digital experiences for customers and internal teams. This position supports Tuuci’s global marketing initiatives by managing online platforms, optimizing content delivery, and implementing innovative technologies to drive engagement and efficiency.

EDUCATION AND QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Information Technology, or related field.
• 3-5 years of experience in web development, marketing technology, or digital marketing roles.
• Strong skills in HTML/CSS, CMS platforms (e.g., WordPress, Sitecore), and digital asset management.
• Familiarity with CRM and email marketing platforms (Salesforce, HubSpot, Mailchimp, etc.).
• Proficiency with analytics tools (Google Analytics, GA4, GTM) and campaign reporting.
• Experience with QA testing, troubleshooting, and cross-platform optimization.
• Interest in emerging technologies, AI applications, and digital innovation.
• Strong organizational skills with attention to detail and version control.
• Excellent communication skills and ability to collaborate across departments.

• Website Development & Maintenance
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• Update and maintain Tuuci’s website, including product pages, specifications, and resources.

• Implement HTML/CSS changes, troubleshoot site functionality, and collaborate with vendors or IT on technical issues.
• Ensure website performance across devices, browsers, and regions.
• Digital Content Management
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• Upload, organize, and maintain product photography, CAD files, videos, and marketing materials.

• Manage version control and metadata tagging for easy retrieval and accuracy.
• Support digital storytelling through consistent content presentation.
• Email Marketing & Campaign Support
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• Build and deploy email campaigns for product launches, dealer communications, and events.

• Manage templates, ensure mobile responsiveness, and support list segmentation.
• Collaborate with the Marketing team to align campaigns with brand goals.
• Quality Assurance & Testing
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• Conduct regular audits to identify broken links, inaccuracies, or UX issues.

• Test new features, tools, and integrations before deployment.
• Ensure accessibility and compliance standards are met across digital platforms.
• Analytics & Performance Tracking
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• Configure and maintain analytics tools (e.g., GA4, Google Tag Manager, heatmaps).

• Monitor website and campaign performance to provide actionable insights.
• Support A/B testing initiatives to improve conversion and engagement.
• Marketing Technology Systems & Integrations
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• Manage integrations between web platforms, CRM, and marketing automation tools.

• Ensure seamless data flow between marketing systems to support lead management and reporting.
• Partner with IT and Sales to troubleshoot and optimize integrations.
• Emerging Technology & Innovation
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• Support configuration and testing of AI-powered tools for customer service and internal automation.

• Research and recommend new technologies (e.g., personalization, AR/VR, virtual showrooms).
• Pilot innovative solutions that enhance the customer and dealer experience.
• Governance & Process Optimization
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• Maintain documentation of systems, processes, and workflows.

• Establish best practices for digital asset organization, content updates, and campaign execution.
• Support training and adoption of marketing technologies across the team.