Marketing Technology Technical Lead (MarTech) at Optima Medical

Karachi, Punjab, Pakistan -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

0.0

Posted On

30 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Adobe Campaign Classic, SQL, JavaScript, XML, XTK, REST APIs, SOAP APIs, Data Modeling, ETL, Workflow Orchestration, Architecture Design, Marketing Automation, Data Flow Mapping, System Integration, Platform Governance

Industry

Description

Job Brief: We are looking for a Marketing Technology Technical Lead with strong expertise in Adobe Campaign Classic (ACC) or a comparable enterprise marketing automation platform. The role requires a strong technical background, the ability to design complex architectures, and hands‑on involvement in development and integration work. Responsibilities: Platform Leadership: Own the technical setup, configuration, and health of Adobe Campaign Classic. Requirements Translation: Work closely with business teams to translate marketing requirements into clear technical specifications, solution designs, and development tasks. Architecture & Design: Produce and maintain architecture diagrams, data flow maps, and integration designs. Technical Development Oversight: Guide and validate development tasks (workflows, data schemas, custom scripts, delivery templates). Support hands‑on coding when needed (SQL, JavaScript, XML/XTK, REST/SOAP APIs). Support production deployments. Integrations & Data: Manage data flows between ACC and external systems (SFTP, APIs..). Ensure data quality, consistency, and compliance. Performance & Governance: Monitor platform performance, optimize workflows, manage releases, and maintain documentation and standards. Vendor/Team Coordination: Work with internal dev teams and external implementation partners to ensure timely, high‑quality technical delivery. Requirements: Bachelor’s degree in Software Engineering, Information Technology or related field. Minimum 6 years of experience in the relevant domain. Strong experience with Adobe Campaign Classic or similar marketing automation tools (SFMC, Braze, etc.). Solid technical background with hands-on skills in SQL & data modelling, JavaScript and scripting logic, API integrations (REST/SOAP), ETL/data pipelines and workflow orchestration. Proven ability to design and explain architecture diagrams, data flows, and integration patterns. Experience managing the technical aspects of a marketing platform: release cycles, environment management, monitoring, and troubleshooting. Strong communication skills with the ability to work across business, data, and technology team.

Responsibilities

The Technical Lead will own the configuration, health, and architecture of the Adobe Campaign Classic platform. They will also oversee technical development, manage data integrations, and coordinate with internal and external teams to ensure high-quality delivery.