Here at Collins Electrical Company, Inc. we are committed to making our company a great place to work. We want to ensure our employees are healthy, have a good work-life balance and have the support to further their careers. At the heart of our company are the core values that continuously guide our actions and decisions. Family, Loyalty, Passionate, Integrity, Innovation, Respect for People and Socially Conscious are the values we uphold to create positive culture, retain top talent, and earn trust and respect from customers and partners.

JOB PURPOSE

This is a Temporary part-time role. The Marketing Temp will be overseeing all marketing communications, such as project profiles, internal newsletters, social media, and corporate social responsibility (CSR) initiatives. The Marketing Manager ensures consistency in messaging across all channels, manages the creation of materials for business development, and coordinates participation in industry trade shows and events. The role also includes optimizing marketing communications processes, adopting new channels, and tracking performance to drive growth.

WHAT YOU’LL DO

• Develop and execute marketing communication strategies that promote the company’s services, expertise in construction, and brand identity, with a focus on showcasing the company’s work with non-profit organizations.
• Ensure consistent use of company branding across all marketing materials, including project profiles, proposals, and client communications.
• Craft targeted messaging for advertising, digital media, and promotional campaigns to support the company’s reputation in the construction industry while highlighting its community involvement.
• Create clear guidelines and processes for the use of the logo and other brand assets to maintain a strong, unified brand image across both internal and external communications.
• Lead the creation of detailed project profiles and case studies, showcasing the company’s work across commercial, industrial, renewables, and service sectors.
• Collaborate with project managers and operational teams to gather key project data, success stories, and high-quality images that highlight the company’s construction expertise and problem-solving abilities.
• Use project profiles to support business development efforts, client proposals, and marketing collateral.
• Lead the creation and distribution of internal newsletters to keep employees informed about company achievements, industry news, upcoming projects, and employee spotlights.
• Highlight employee contributions, company milestones, and successful projects to foster a collaborative company culture.
• Align internal communications with company values, promoting transparency and employee engagement.
• Develop and execute a CSR communication strategy that highlights the company’s support for non-profit organizations, including community-based projects, charitable donations, and volunteer initiatives.
• Promote the company’s partnerships with non-profits through marketing materials such as press releases, social media posts, and the company website.
• Coordinate with non-profit partners to create content that showcases the company’s involvement and impact in the community.
• Track and report on the company’s CSR activities, ensuring that they align with company values and contribute to positive community relationships.
• Create and implement marketing campaigns designed to raise awareness of the company’s services and expertise within targeted client segments (e.g., general contractors, architects, building owners).
• Develop content and materials for client proposals, presentations, and digital marketing to strengthen relationships with current clients and attract new business.
• Track business development goals and ensure that marketing efforts align with sales strategies to maximize lead generation and conversion.
• Manage the creation of advertising campaigns across digital, print, and other media platforms to promote the company’s capabilities and completed projects.
• Create content for digital ads, email marketing, and promotional materials that are tailored to specific client needs and market segments.
• Monitor advertising performance and adjust strategies to optimize ROI, with an emphasis on client engagement and lead generation.
• Oversee the company’s social media strategy, ensuring content promotes the company’s construction services, successful projects, and its community involvement.
• Regularly update social media platforms with posts that highlight completed projects, client testimonials, and relevant industry news.
• Track and analyze social media engagement to increase the company’s visibility among potential clients and expand its online presence.
• Implement SEO strategies to drive traffic to the company’s website and enhance its online visibility.
• Explore emerging digital marketing tools and platforms to improve engagement with targeted audiences.
• Manage and coordinate company events such as milestone anniversaries, project completions, or other significant achievements.
• Oversee all event logistics, including venue selection, vendor management, timelines, and event execution.
• Develop key messaging and promotional materials that align with the company’s brand, emphasizing its growth, values, and expertise in the industry.
• Use events to strengthen relationships with existing clients, attract potential clients, and engage industry partners.
• Coordinate special activities or presentations that showcase the company’s completed projects and future initiatives.
• Ensure company events align with broader marketing and business development strategies to maximize impact.
• Leverage events to enhance the company’s reputation and visibility in the market.
• Ensure all marketing materials comply with industry regulations and internal policies.
• Review marketing content and maintain consistency with industry standards and company guidelines.
• Develop and track key performance indicators (KPIs) to measure the success of marketing campaigns and business development efforts.
• Provide detailed reports on campaign performance, client engagement, lead generation, and overall marketing effectiveness.
• Use data insights to refine marketing strategies and improve client-focused communications.
• Conduct research on industry trends, competitor strategies, and client needs to inform marketing communications and business development efforts.
• Gather insights on emerging construction technologies, sustainability practices, and market demands to position the company as a leader in the electrical industry.