JOB SUMMARY

We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in digital marketing and e-commerce, with expertise in SEO, content creation, and analytics. This role requires a blend of strategic thinking and hands-on execution to enhance our online presence and drive engagement across various platforms.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in digital marketing with a focus on e-commerce strategies.
• Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics.
• Familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite.
• Experience with email marketing platforms and campaign management.
• Knowledge of Google AdWords and Facebook Advertising best practices.
• Excellent written and verbal communication skills with attention to detail.
• Ability to work independently as well as collaboratively within a team environment. Join us as we strive to elevate our brand through innovative marketing strategies!
  Job Type: Full-time
  Pay: $19.50-$25.00 per hour
  Expected hours: 40 per week
  Work Location: In perso

• Develop and implement effective digital marketing strategies to increase brand awareness and drive traffic to our website.
• Conduct keyword research and optimize website content for SEO to improve search engine rankings.
• Manage e-commerce initiatives, including product listings, promotions, and customer engagement strategies.
• Create visually appealing graphics and marketing materials using Adobe Photoshop and the Adobe Creative Suite.
• Utilize WordPress for website updates, blog posts, and landing page creation.
• Analyze campaign performance using Google Analytics and provide actionable insights for continuous improvement.
• Execute email marketing campaigns to nurture leads and enhance customer relationships.
• Manage paid advertising campaigns on Google Ads, Facebook Advertising, and other platforms to maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Stay updated on industry trends, tools, and best practices in digital marketing.