Marketing & Website Support VA at Virtual Colleague Philippines

Taguig, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

01 Oct, 26

Salary

0.0

Posted On

03 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Instagram Strategy, Content Creation, Copywriting, Newsletter Writing, Blog Writing, SEO Basics, Squarespace, Canva, Branding, Graphic Design, Short-form Video Editing, Reels Creation, Community Engagement, Content Repurposing, Social Media Scheduling, Digital Marketing

Industry

Outsourcing and Offshoring Consulting

Description

About the Client An experienced aesthetics and skin specialist with approximately six years in the industry. She currently manages a skin clinic with employed and self-employed practitioners and is entering a transition stage in her business. She is expanding beyond traditional skin treatments and moving toward a broader approach focused on: Women's health Functional medicine Hormonal health Holistic skin health Education and training services The goal is to gradually transition from being treatment-focused and clinic-dependent toward creating a stronger online presence and scalable business model. The VA will play an important role in bridging this transition and helping establish systems, branding consistency, and marketing execution. Main Objective Provide proactive marketing and digital support that helps: Build Rebecca's online presence Increase visibility through social media and content Maintain website updates Relaunch newsletters and blogs Develop systems and processes Support the launch of a future training business Reduce burnout by taking ownership of recurring marketing tasks Core Responsibilities Social Media Management Primary focus: Instagram Responsibilities: Create content calendars Plan weekly/monthly content strategy Schedule posts Repurpose existing content Create reels and short-form videos Design carousel posts Source relevant content ideas Create educational and promotional content Monitor social inboxes/messages Respond to inquiries Engage with followers when needed Recommend growth strategies Content themes may include: Skin treatments Hormonal skin health Functional medicine Women's wellness Educational content Clinic updates Client transformations Training business content Newsletter & Email Marketing Responsibilities: Relaunch email newsletters Create newsletter graphics Draft and format newsletters Repurpose blog and social content into email campaigns Develop regular email schedules Maintain audience engagement Possible content: Promotions Skin education Health tips Clinic updates Training announcements Seasonal campaigns Blog Writing & Content Repurposing Responsibilities: Write SEO-friendly blog articles Update existing blogs Repurpose content into: newsletters social posts graphics videos Research industry topics Coordinate content publishing Website Support & Updates Platform: Squarespace Responsibilities: Upload blogs Add/update services Update pages Create landing pages if needed Ensure branding consistency Suggest website improvements Support gradual website transition toward Rebecca's evolving brand Branding Support Rebecca currently has: Logo Fonts Existing brand assets Additional support needed: Improve Instagram branding consistency Refine visual identity Develop templates Suggest content aesthetics Maintain cohesive branding Training Business Support (Upcoming) Rebecca is also launching a training business after summer. Possible support: Social media promotion Community engagement Replying to inquiries Scheduling content Marketing support Training-related campaigns Required Skills Must Have: Social Media Skills Instagram strategy Content creation Scheduling Community engagement Reels creation Content repurposing Content Skills Copywriting Newsletter writing Blog writing SEO basics Website Skills Squarespace knowledge Design Skills Canva Branding awareness Graphic creation Video Skills Short-form editing Reels editing Preferred Tools Strong preference for candidates familiar with: Canva CapCut Squarespace Scheduling tools Email marketing tools Google Workspace Content planning tools Personality & VA Preferences Rebecca is looking for someone who is: Highly proactive Creative Organized Self-managing Comfortable creating systems Strong communicator Able to recommend ideas Independent thinker Patient and collaborative Can work with minimal supervision Very important: Rebecca openly mentioned she is not highly technical and wants someone who can confidently guide and support her. She values someone who can take ownership rather than wait for instructions. Important Client Notes Health Context Rebecca recently underwent treatment for breast cancer and has reduced involvement in the clinic over the past year. This information is important for internal context only. The VA should: help reduce workload take initiative simplify processes create systems Business Transition Stage Rebecca is: Current: Skin clinic owner Transitioning toward: Women's health Functional medicine Holistic skin support Online education Training business Candidates with wellness, beauty, aesthetics, health, or coaching industry experience will be highly preferred. Screening Recommendations Request: ✓ Portfolio ✓ Instagram samples ✓ Newsletter samples ✓ Graphics samples ✓ Reels examples ✓ Squarespace experience examples Suggested Trial Task: Create: 1 Instagram carousel 1 newsletter draft Topic: "Women's Hormonal Health & Skin" Assess: branding creativity copywriting initiative

Responsibilities

The VA will manage social media, newsletters, and blog content to build the client's online presence and visibility. Additionally, they will provide Squarespace website support and assist in the branding and launch of a new training business.