Marketplace Development Manager at New Balance

Seoul, , South Korea -

Full Time

Start Date

Immediate

Expiry Date

10 Jul, 26

Salary

0.0

Posted On

11 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketplace development, Trade area analysis, Retail network expansion, Sales analysis, Competitor analysis, Data-driven decision making, Feasibility studies, Business case development, Strategic planning, Market dynamics, Excel, PowerPoint, GIS, Team leadership, Cross-functional collaboration, Market research

Industry

Apparel & Fashion

Description

Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. POSITION SUMMARY The Marketplace Development Manager leads retail network expansion for New Balance Korea through multi-angle trade area analysis and identification of new store opportunities. This role evaluates openings, closures, relocations, and market saturation to optimize the brand’s store footprint and contribute directly to business growth through insights-driven marketplace planning. KEY RESPONSIBILITIES Marketplace & Trade Area Analysis Analyze demographics, foot traffic, commercial district trends, and overall market dynamics. Conduct competitor trade area and sales performance analysis to generate actionable insights. Evaluate the impact of store openings, closures, relocations, and cannibalization risks. Monitor marketplace trends and identify new store opportunities to drive business growth. Prepare and deliver regular market analysis reports, summarizing key insights, risks, and opportunities for internal stakeholders and leadership. Retail Network Development Conduct feasibility studies and develop business cases for new store opportunities. Recommend optimal store formats and support annual network expansion planning. Provide data-backed recommendations for store openings, relocations, and closures. Cross-functional Collaboration Work closely with Real Estate, Retail Ops, Finance, and Partner Management teams. Present findings, scenarios, and recommendations to leadership. Team Leadership Lead and develop a team member through structured coaching and guidance. Enhance the team’s analytical and execution capabilities. Foster a collaborative, data-driven, high-performance team environment. REQUIREMENTS FOR SUCCESS 10+ years of experience in Marketplace development, sales, and planning. Retail industry experience required, preferably Sports. Strong analytical skills, including competitor trade area & sales analysis. Basic business-level English. Proficiency in Excel and PowerPoint; GIS experience is a plus. ADDITIONAL INFORMATION Location: Seoul Anguk, Korea / Department: Commercial / Reports to: Partner Management Manager Equal Opportunity Employer: New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion. If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required. At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.

Responsibilities

The Marketplace Development Manager leads retail network expansion by conducting trade area analysis and identifying new store opportunities. This role also involves managing cross-functional collaboration and leading a team to optimize the brand's store footprint.