Martech Business Analyst / Functional consultant at Capgemini
Atlanta, GA 30305, USA -
Full Time


Start Date

Immediate

Expiry Date

17 Sep, 25

Salary

130000.0

Posted On

17 Jun, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

It, Design, Technology, Disabilities, Strategy

Industry

Information Technology/IT

Description

JOB DESCRIPTION

  • 3-6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
  • Familiarity with Naehas or similar Offer Management platforms is a strong plus.• Strong understanding of customer segmentation, personalization, and campaign lifecycle.
  • Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work in Agile environments and collaborate with cross-functional teams.
  • Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
  • Translate business needs into clear user stories, process flows, and acceptance criteria.
  • Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
  • Participate in client workshops and support the definition of campaign and offer strategies.
  • Assist in UAT planning and execution, ensuring solutions meet business expectations.
  • Analyze data and campaign performance to provide insights and recommendations.
  • Maintain documentation for business processes, configurations and platform usage.
Responsibilities

THIS ROLE MAY BE ELIGIBLE FOR OTHER COMPENSATION INCLUDING VARIABLE COMPENSATION, BONUS, OR COMMISSION. FULL TIME REGULAR EMPLOYEES ARE ELIGIBLE FOR PAID TIME OFF, MEDICAL/DENTAL/VISION INSURANCE, 401(K), AND ANY OTHER BENEFITS TO ELIGIBLE EMPLOYEES.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

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