JOB TITLE: MARTECH/GROWTH SPECIALIST

Location: In-Office – North AmericaType: Full-time
Yocale is a growing B2B SaaS platform helping service-based businesses streamline bookings, sales, and customer engagement. We’re expanding across North America and need a technical operator who can support our growth stack, end to end.
We’re hiring a MarTech & Growth Ops Specialist to take ownership of our marketing technology and growth infrastructure. This role blends web and analytics management with hands-on work in lead generation systems, automations, tracking, and campaign optimization. You’ll work directly with the growth, sales, and marketing teams to build, maintain, and optimize the systems that drive revenue.
You’ll be the technical anchor supporting our lead funnel, from landing page to CRM, and help identify gaps and opportunities in how we acquire, track, and convert prospects.

SKILLS & EXPERIENCE YOU BRING

• 3+ years in a MarTech, Growth Ops, or Marketing Automation role
• Proficient in Webflow, WordPress, Google Analytics (GA4), GTM, and Zapier
• Experience with ActiveCampaign, HubSpot, or similar tools
• Basic HTML/CSS and comfort troubleshooting tech issues independently
• Strong grasp of how marketing and sales tools connect: CRM, email, ads, forms, website
• Experience building, testing, and scaling lead gen systems
• Process-driven, resourceful, and outcome-oriented

Please refer the Job description for details