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Martech Solution Architect at Virtusa Consulting and Services Limited
, , -
Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

0.0

Posted On

15 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Martech Solutions, CRM, CDP, Marketing Automation, Analytics, CMS, Data Platforms, APIs, Data Pipelines, Customer Data, Emerging Technologies, Continuous Improvement, Architectural Standards, Documentation, Collaboration, Innovation

Industry

IT Services and IT Consulting

Description
Job Title: MarTech Solution Architect About the Role We are seeking a highly experienced MarTech Solution Architect to lead the design, implementation, and optimization of marketing technology solutions that enable seamless customer engagement and data-driven marketing strategies. The ideal candidate is both a strategic technology leader and a hands-on architect, capable of translating business objectives into scalable, integrated MarTech ecosystems. Key Responsibilities Architect and Design: Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms. Solution Leadership: Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy. Implementation Oversight: Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.). Integration & Data Management: Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow. Innovation & Optimization: Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack. Governance & Best Practices: Establish architectural standards, documentation, and quality frameworks for solution delivery. Leadership: Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.
Responsibilities
The MarTech Solution Architect will lead the design, implementation, and optimization of marketing technology solutions. This role involves developing scalable solutions and partnering with stakeholders to align technology architecture with business strategy.