Location: Toronto, Ontario, Canada
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Agency: Mediabrands Capability Center - Canada
Ref#: 21139
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Type of Contract: Regular

POSITION SUMMARY

As Senior Analytics Strategist – AI-Driven Media Solutions, you’ll be the strategic bridge between media planning teams and analytics experts, shaping measurement frameworks and leveraging generative AI to elevate how we deliver insights. This hands-on, client-facing role blends technical acumen, consultative prowess, and AI innovation in service of our growth and measurement practices.

DESIRED SKILLS & EXPERIENCE

• Experience: 3–5 years in analytics, planning, or media strategy roles—ideally with exposure to finance or CPG sectors.
• Technical Fluency: Comfortable reading and interpreting SQL queries, Python code, dashboards, and marketing data models—coding is supportive, not mandatory.
• AI Proficiency: Demonstrated usage of generative AI or automated agents—maybe you’ve used AI to automate report generation, create presentation outlines, or assist with analytics storytelling.
• Communication Mastery: Exceptional at simplifying complex concepts into narratives that influence non-technical audiences.
• Client & BD Savvy: Skilled at stakeholder management, presentation design, and helping advance new business or account growth.
• Collaborative Spirit: Can thrive in multidisciplinary settings and lead cross-functional initiatives confidently.
  IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its best-in-class brands UM, Initiative, Media Experts, Reprise, MAGNA, Orion, Mediabrands Content Studio, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer packaged goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communications professionals in more than 130 countries. Learn more at www.ipgmediabrands.ca and follow us on LinkedIn: Mediabrands Canada and Instagram: @MediabrandsCanada.