JOB INFORMATION

Job Title: MCASPHALT | Content Marketing Specialist
Status: Full-time Permanent Position
Expected Start Date: As soon as possible
Location: Head Office: 8800 Sheppard Avenue East, Scarborough, ON M1B 5R4
Reporting to: Marketing & Communications Manager

POSITION SUMMARY

McAsphalt is seeking a Content Marketing Specialist to execute content strategies that amplify our brand voice across digital platforms. This role will involve working closely with internal teams to manage social media content, assist with corporate swag, and support administrative tasks. If you’re passionate about digital marketing, content creation, and driving engagement across platforms, this is the role for you.

REQUIRED QUALIFICATIONS

• Certificate, Diploma, or Bachelor’s degree (BA/BS) in Marketing, Communications, or a related field, or equivalent work experience.
• 3-5 years of experience in digital marketing or content creation.
• Proficient with content creation tools such as Canva, WordPress, social media platforms, and email marketing tools.
• Strong writing, editing, and storytelling skills.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with SEO best practices.
• Experience with video production and editing is a plus.

QUALIFICATIONS REQUISES

• Certificat, diplôme ou baccalauréat en marketing, communications ou dans un domaine connexe, ou expérience de travail équivalente.
• De 3 à 5 ans d’expérience en marketing numérique ou en création de contenu.
• Maîtrise des outils de création de contenu tels que Canva, WordPress, les plateformes de médias sociaux et les outils d’infolettres.
• Solides compétences en rédaction, révision et narration.
• Connaissance de base des outils de conception graphique (p. ex., Canva, Adobe Creative Suite).
• Familiarité avec les pratiques exemplaires en matière de SEO.
• Expérience en production et montage vidéo (atout).

1. Content Execution & Strategy Implementation

• Execute content plans across digital platforms, including social media, blogs, newsletters, and email campaigns.
• Create original written and visual content that aligns with McAsphalt’s strategic goals and brand voice.
• Proactively source information and content from internal stakeholders to keep content relevant and accurate.
• Ensure all content follows established brand guidelines and messaging.

1. Social Media Management

• Schedule and publish posts across platforms like LinkedIn, Instagram, Facebook, and Twitter.
• Engage with followers and respond to comments and messages, fostering positive relationships with our community.
• Monitor content performance and optimize strategies based on analytics and engagement.

1. Corporate Swag Support

• Assist with the procurement, inventory management, and distribution of corporate swag for internal and external initiatives.
• Ensure all swag items align with McAsphalt’s branding and promotional goals.

1. Administrative Support

• Provide administrative support to the marketing and communications team, including organizing meetings, tracking project timelines, and preparing reports.
• Coordinate logistics for marketing events and promotional initiatives.

1. Website & SEO

• Support website updates, ensuring content is fresh and optimized for search engines.
• Regularly update website and blog content to keep it relevant and engaging for our audience.

1. Analytics & Reporting

• Track content performance across platforms and provide insights to refine content strategies and improve engagement.