MD(R&I)-BBU New Assets-上海 at AstraZeneca

, , China -

Full Time

Start Date

Immediate

Expiry Date

02 May, 26

Salary

0.0

Posted On

01 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, Value Proposition Design, Positioning, Segmentation, Omnichannel Planning, Market Modeling, Forecasting, KPI Measurement, Cross-Functional Influence, Stakeholder Management, Vendor Oversight, Team Development, Clear Storytelling, Compliance, Drug Development, Market Access

Industry

Pharmaceutical Manufacturing

Description

The BBU New Assets Marketing Director leads end-to-end global marketing strategy and launch readiness for new assets within the BBU portfolio. This role is accountable for shaping asset positioning, building differentiated value propositions, developing integrated go-to-market plans, and driving cross-functional alignment from early development through launch and lifecycle growth. The Director partners closely with R&D, Market Access, Medical Affairs, Commercial, and regional teams to translate clinical and customer insights into compelling strategies that accelerate adoption and deliver sustainable business impact. ROLE & RESPONSIBILITIES • Asset Strategy & Positioning: Define the long-term brand strategy for new assets, including target patient segments, value proposition, competitive differentiation, and portfolio fit; ensure clear articulation across internal and external stakeholders. • Insight Generation: Lead customer research, market landscaping, and unmet needs assessments to inform asset strategy, brand architecture, and messaging; synthesize clinical insights into actionable marketing plans. • Go-to-Market & Launch Excellence: Build integrated global launch plans (milestones, channels, content, resourcing), establish launch KPIs, and oversee execution readiness in partnership with regions; drive pre-launch disease education and stakeholder engagement. • Cross-Functional Leadership: Chair cross-functional asset marketing forums; align with R&D on target product profile and label strategy, with Medical on evidence generation and scientific narrative, and with Market Access on value/price strategy and payer evidence needs. • Prelaunch marketing shaping: Closed work with medical team to disease education and treatment • Competitive & Scenario Planning: Lead competitive intelligence, scenario modeling, and contingency plans; prepare response strategies for competitor launches, guideline changes, and market disruptions. • Market Access & Pricing Support: Partner on value story, objection handling, budget impact modeling, and payer communication tools to secure timely access and optimal reimbursement. • Driven launch excellent: track prelaunch KPI and make sure all KPI is on track. • Governance & Compliance: Ensure all marketing activities meet regulatory, legal, ethics, and promotional code requirements; manage review processes and risk mitigation. • Budget & Vendor Management: Own marketing budgets for assigned assets; select and manage agencies and vendors to deliver high-quality, on-time outputs. • People Leadership: Lead and develop a small team of asset marketers and matrix partners; foster a culture of collaboration, curiosity, and high performance. REQUIREMENTS • Education: Bachelor’s degree required; MBA or advanced degree in life sciences, medicine, or related field preferred. • Experience: 10+ years in pharmaceutical/biotech marketing or related commercial roles, including 5+ years in global brand/asset leadership and at least one major launch. • Domain Knowledge: Strong understanding of drug development, regulatory environments, market access, HEOR, and medical affairs integration; experience both in commercial and medical is a plus. • Skills: o Strategic Marketing: Value proposition design, positioning, segmentation, omnichannel planning. o Analytics: Market modeling, forecasting, KPI measurement, and optimization. o Leadership: Cross-functional influence, stakeholder management, vendor oversight, and team development. o Communication: Clear, persuasive storytelling; ability to translate complex science into customer-centric value. o Compliance: Familiarity with pharmaceutical promotion regulations and review processes. Date Posted 01-Feb-2026 Closing Date 21-Feb-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Responsibilities

The Marketing Director is responsible for leading the global marketing strategy and launch readiness for new assets within the BBU portfolio. This includes defining brand strategy, conducting market research, and ensuring cross-functional alignment for successful product launches.