OVERVIEW OF THE JOB

We’re looking for a sharp, detail-oriented Insights & Measurement Analyst to help shape how we evaluate the impact of influencer marketing campaigns. In this role, you’ll partner closely with the Associate Director of Measurement to build a world-class measurement function - analyzing performance data, identifying key themes in social content, and helping translate creator-driven insights into business impact.
You’ll be instrumental in evolving our internal measurement systems, conducting thematic and sentiment analysis, and supporting the delivery of clear, compelling post-campaign reporting for our clients. If you’re fluent in both the language of data and digital culture, and you’re excited by the idea of turning social buzz into business intelligence, we want to hear from you.

REPORTING OF THE ROLE

This role reports to the Associate Director of Measurement

ROLES & RESPONSIBILITIES:

• Support the development and refinement of our measurement infrastructure and analytics processes.
• Analyze campaign performance across social platforms using both qualitative and quantitative methods.
• Conduct creative effectiveness, sentiment and thematic analysis of influencer content and audience responses.
• Collaborate with strategy, client services, and creative teams to deliver actionable insights and strategic recommendations.
• Help build and maintain dashboards, benchmarks, and reporting templates.
• Identify patterns and trends in social behavior that can inform future campaign planning.
• Assist in developing measurement frameworks tailored to brand goals and KPIs.