Media Analyst at Rankingsio
St. Louis, Missouri, USA -
Full Time


Start Date

Immediate

Expiry Date

30 Apr, 25

Salary

75000.0

Posted On

30 Jan, 25

Experience

0 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Cision, Problem Solving, Creativity, Media Analysis, Time Management, Tableau, Management Skills, Analytical Skills, Communication Skills, Google Analytics, Traditional Media, Communications

Industry

Marketing/Advertising/Sales

Description

Shape the future of legal marketing through data-driven insights and strategic analysis. As our Media Analyst, you’ll transform complex campaign data into actionable intelligence that drives multi-million dollar media decisions across traditional and digital channels. Your analytical expertise will directly influence our media strategy and help our law firm clients achieve exceptional growth.

REQUIREMENTS

  • Experience: 2-5 years of experience in media analysis or a related field, with hands-on experience in traditional media (agency, brand, or station side).
  • Technical Skills:Proficiency with media monitoring tools (e.g., Meltwater, Cision, or similar platforms). Strong command of data analysis tools (e.g., Excel, Google Analytics, Tableau, etc.) to turn data into insights.
  • Analytical Skills: Proven ability to analyze large datasets, identify trends, and translate data into actionable insights that improve media strategies.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to present complex findings in a clear and concise manner to diverse audiences.
  • Attention to Detail: A keen eye for detail, with the ability to spot trends, discrepancies, and opportunities in large datasets.
  • Problem-Solving & Creativity: Ability to think critically and creatively to solve problems, improve strategies, and drive media optimization.
  • Time Management: Strong organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and thrive in a fast-paced environment.
    Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Responsibilities
  • Lead comprehensive analysis of cross-channel media performance, turning complex data sets into clear, actionable insights
  • Develop and maintain sophisticated reporting frameworks that track campaign ROI and identify optimization opportunities
  • Conduct deep-dive competitive analysis to uncover market opportunities and emerging trends
  • Partner with media buying and creative teams to optimize campaign performance through data-driven recommendations
  • Create compelling presentations that tell the story behind the numbers for internal teams and clients
  • Spearhead the evaluation of new media monitoring tools and analytics platforms
  • Build predictive models to forecast campaign performance and guide strategic planning
  • Design and implement A/B tests to continuously improve campaign effectiveness
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