SUPERVISORY RESPONSIBILITIES

This position has no direct supervisory responsibilities.

Responsibilities:

• Supports programmatic team on all aspects of paid media campaign management and ad optimization.
• Builds personal/technical expertise to establish a comprehensive understanding of client’s marketing objectives and technology platforms.
• Stays informed of the latest buying platform developments and new ad opportunities.
• Supports programmatic team in pre-campaign responsibilities, including:
• Gathers creative assets and tracking instructions.
• Provides guidance on creative development, specs and best practices.
• Identifies targeting and platform opportunities based on specific brand parameters and key performance indicators.
• Assists in campaign setup and launch:
• Sets up campaigns accurately, ensuring ad tags, budgets, targeting, pixels and creative are loaded correctly into the platforms.
• Ensures creatives are approved before campaign launch date, as appropriate.
• Supports campaign management:
• Ensures timely campaign optimizations.
• Monitors target pacing.
• Maintains regular QA checks.
• Coordinates campaign reporting:
• Analyzes overall campaign performance and builds custom reporting and strategies against client’s key performance indicators.
• Provides ongoing campaign insights based on campaign analysis