WHO WE ARE

At Encipher, we turn ad spend into predictable revenue engines for service businesses across North America — from moving companies to turf installers and contractors. We don’t just generate leads; we build marketing systems where every call, form, and sale is tracked back to spend.
Our work spans high-performance campaigns on Google, Meta, Bing, and LSAs, but media buying is only half the story. The real engine is attribution. By engineering CRM integrations, offline conversion uploads, and automation flows, we ensure that algorithms know which leads are worth scaling — and our clients know exactly where growth is coming from.

WHAT YOU’LL DO

• Own daily account management of lead gen campaigns on Google (Search, PMax, LSAs), Meta, and Bing
• Spearhead onboarding and technical integrations with new clients
• Drive performance with a focus on CPL, CPA, and lead-to-quote/sale conversion rates
• Implement and troubleshoot WhatConverts, CallRail, GTM, Enhanced Conversions, Meta CAPI, UTM tracking, and offline uploads
• Integrate CRMs and platforms like SmartMoving, Jobber, ServiceTitan, HubSpot, ClickFunnels
• Build and maintain automations via Zapier, Make.com, APIs, and webhooks to streamline lead flow and eliminate manual work
• Debug complex attribution issues (duplicate forms, broken GCLIDs, mismatched CAPI, cross-domain tracking)
• Maintain and evolve reporting systems: Google Ads Scripts → Google Sheets → Slack alerts
• Communicate clearly with internal teams to ensure alignment on client performance and growth
• Occasionally jump in client calls/emails to provide technical insight