Media Buyer | Remote | LATAM Only | 81154 at Remote Talent LATAM

, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

08 Jun, 26

Salary

2500.0

Posted On

10 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Media Buying, Lead Generation, Search Campaigns, Performance Max, Vehicle Listing Ads, Inventory Feed Management, Bidding Strategies, CPL Optimization, Conversion Rate Optimization, Data Analysis, Automated Rules, Smart Bidding, English Proficiency, Automotive Advertising, Local Service Advertising

Industry

Human Resources Services

Description

About Us: At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities. About the Client: Our client is a digital marketing agency specializing in performance-driven advertising for automotive dealerships and e-commerce brands across the United States. The team focuses on helping clients increase leads, sales, and overall digital performance through data-driven strategies including Google Ads, paid social media, SEO, analytics, and marketing automation. They work closely with clients to develop customized marketing strategies designed to drive measurable growth in competitive markets. About the Role: We are looking for an experienced Google Ads Specialist / Media Buyer with a strong background in lead generation for automotive dealerships or local service businesses (such as HVAC, home services, or similar industries). This role focuses on planning, launching, and optimizing high-performing Google Ads campaigns that generate qualified leads and measurable results. The ideal candidate has hands-on experience with Search campaigns, PMAX, and lead generation strategies, and is comfortable optimizing campaigns based on key metrics such as Cost Per Lead (CPL), conversion rate, and lead quality. Key Responsibilities:Campaign Strategy & Media Buying Plan, launch, and manage Google Ads campaigns for automotive dealerships Structure accounts using best practices for Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA) Develop scalable campaign frameworks designed to maximize lead generation and vehicle sales Conduct keyword research focused on high-intent automotive search queries Implement bidding strategies to maximize lead volume and campaign efficiency Inventory & Feed-Based Advertising Manage and optimize vehicle inventory feed campaigns Build and optimize Vehicle Listing Ads (VLA) campaigns Manage inventory-based Performance Max campaigns Optimize campaigns to promote high-priority and in-stock vehicles Monitor feed health and troubleshoot inventory feed issues Campaign Optimization Continuously optimize campaigns to improve Cost Per Lead (CPL), conversion rates, and lead quality Monitor search terms and implement negative keyword strategies Test bidding strategies including Max Conversions, tCPA, and tROAS Monitor impression share, competitor activity, and market trends Identify opportunities to scale campaigns across markets and accounts Performance Analysis & Reporting Analyze campaign performance and identify optimization opportunities Track key metrics such as CPL, conversion rate, CPC, impression share, and lead volume Provide data-driven insights and strategic recommendations to improve campaign results Collaboration Work closely with account managers and internal leadership on campaign strategy Coordinate with creative teams on ad copy and campaign assets Participate in internal performance reviews and strategy meetings Minimum 5 years of hands-on Google Ads experience 3–5 years working with automotive dealerships or local service businesses (such as HVAC, home services, or similar industries) Proven track record generating high-quality leads Experience with Search campaigns, Performance Max (PMAX), Vehicle Listing Ads (VLA), and inventory-based campaigns Experience managing large advertising budgets Strong analytical and data-driven mindset Excellent attention to detail and organizational skills Hands-on experience using automation tools and strategies to optimize campaign performance, such as automated rules, Smart Bidding, scripts, or platforms like Optmyzr. Advanced English Level 💼 Full-Time Position: M–F 9:00am - 5:00pm Pacific Time 💵 Salary: $2,500/month USD 🏠 PTO, Sick Days and U.S. federal holidays 📄 Contract: Independent Contractor Eligibility Criteria: This position is only open to candidates residing in Latin American (LATAM) countries, such as: Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. Resumes must be submitted in English. Applications that do not meet these criteria will be automatically rejected.

Responsibilities

The role involves planning, launching, and managing high-performing Google Ads campaigns, focusing heavily on Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA) to maximize lead generation for automotive dealerships. Key tasks include structuring accounts, conducting keyword research, implementing bidding strategies, and optimizing campaigns based on metrics like CPL and conversion rate.