Requirements

Google Ads Strategy & Execution

• Build, manage and optimise campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen.
• Conduct regular account audits and strategic reviews.
• Create testing roadmaps focused on scaling performance and improving efficiency.
• Identify opportunities to improve account structure, audience targeting, bidding strategies and budget allocation.
• Continuously optimise campaigns using platform data, attribution insights and commercial performance indicators.
• Ensure campaigns are aligned with agreed KPIs and growth objectives.
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