Media Buyer (TikTok & Meta Ads) for Digital Brand (Remote, US-Based) at Paired

, , Colombia -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

0.0

Posted On

30 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media buying, TikTok ads, Meta ads, Performance marketing, ROAS optimization, Webinar funnels, Data analysis, Creative testing, Campaign management, Digital marketing, Affiliate marketing, Conversion rate optimization, Budget allocation, Audience targeting, Strategic planning, Problem-solving

Industry

Outsourcing and Offshoring Consulting

Description

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients Our client is a fast-growing digital education brand in the social commerce space, helping creators monetize through short-form content and affiliate marketing. Built and led by a founder who is also the face of the brand, the business has generated multi-million dollar revenue through TikTok-driven funnels and has supported hundreds of creators in building income streams online. Their core acquisition engine is a high-performing webinar funnel powered primarily by TikTok ads. With strong sales infrastructure already in place, the focus now is on stabilizing performance, scaling efficiently, and expanding into Meta as a secondary growth channel. Responsibilities Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles) Lead the launch and scaling of Meta ads as a secondary acquisition channel Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data Continuously test new audiences, creatives, and campaign structures to improve performance 2–3+ years of hands-on media buying experience (TikTok required) Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC) Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up Experience working with info products, digital courses, or webinar funnels is highly preferred Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment Strong analytical thinking with the ability to translate data into actionable insights Comfortable working directly with founders and operating with a high level of ownership Proficiency in English communication Preferred Profile Strategic thinker, not just a "numbers guy" Proactive problem-solver who spots optimization opportunities Detail-oriented with ability to make rapid decisions under pressure Collaborative mindset to work closely with founder/team Competitive salary Performance-based commission (structure to be defined based on impact) Fully remote role with flexible location High ownership role with direct impact on revenue growth Opportunity to work closely with a fast-scaling, founder-led business

Responsibilities

Manage and optimize TikTok and Meta ad campaigns to drive performance and scale acquisition funnels. Collaborate with the founder to test new creatives, audiences, and messaging to maximize return on ad spend.