SKILLS AND EXPERIENCE

• Strong skills in written communication, copywriting and editing.
• Proven background in external communications, working in a matrixed/professional services environment.
• Knowledge of the built environment is preferred but not essential.
• Experience working with Senior Leadership with sensitive and confidential information.
• Expertise in multichannel communications, including traditional, digital, and social media.
• Knowledgeable about current affairs and industry trends.
• Previous experience in developing and managing communications plans for key projects and initiatives.
• Track record of building relationships with key journalists.
• Multi-task and prioritise work to deliver to demanding deadlines.
• Work in a collegiate way with colleagues to achieve best outcomes.
• Experience using digital platforms for engagement, reach and analysis.

RESPONSIBILITIES

• Work closely with senior leadership, Head of Brand & Comms and external communications agency to deliver a comprehensive external communications strategy aligned with business strategy and growth priorities.
• Deliver communications activity across all external channels to enhance brand visibility and reputation.
• Build and manage relationships with stakeholders across the media spectrum to ensure regular, accurate coverage of RLB, projects and campaigns.
• Collaborate with senior leadership, to translate insights into compelling narratives that position RLB as an expert voice in the built environment.
• Act as a key spokesperson where necessary, supporting interviews, media engagements, and crisis communication activity.
• Implement communications plans for RLB’s key campaigns and priority sectors working closely with the Marketing Solutions team and external communications agency.
• Promote news and project success to raise RLB’s profile with target audiences.
• Create high-impact content, including PR, blogs, thought leadership and social posts, ensuring consistency in messaging and alignment with business priorities.
• Work with Brand & Comms and Marketing Solutions team to develop visually engaging digital assets, including infographics, interactive reports, and video content.
• Lead on the monitoring, evaluation, and reporting of media coverage.
• Be a role model for our values.