Media Coordinator - Paid Media & Performance at Barkley&Co.

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

55000.0

Posted On

08 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Setup, Quality Assurance, Budget Pacing, Performance Monitoring, Creative Trafficking, Reporting, UTM Parameters, Pixel Tracking, Meta Ads Manager, Google Ads, Media Plan, Excel, Paid Social, ROAS, TikTok Ads, Pinterest Ads

Industry

Marketing Services

Description

The Challenge Our clients are scaling fast and our current media team needs reinforcement. We're managing 5-7 growing accounts in healthcare and wellness that require meticulous attention to detail, creative problem-solving, and someone who actually understands what ROAS means. Without the right coordinator, our senior team stays stuck in campaign setup instead of strategy, and our clients' growth stalls out. What You'll Own Full campaign setup and QA across Meta and Google for 5-7 accounts Daily budget pacing and performance monitoring (you'll catch issues before they become problems) Creative trafficking and coordination with our production team Weekly and monthly reporting that actually tells a story, not just exports data Testing documentation and competitive analysis The details that matter: naming conventions, UTM parameters, pixel tracking How You'll Know You're Winning Zero campaign launch errors after your first 60 days Your accounts hit their KPI targets consistently by month 3 The Media Director trusts you to run client check-ins solo by month 6 You're managing multiple urgent requests without dropping balls Clients start requesting you specifically on their accounts Day-to-Day Impact 40% - Campaign building, QA, and optimization across Meta and Google 25% - Analysis and reporting (turning data into insights clients actually care about) 20% - Creative coordination and testing roadmap execution 15% - Client communication and internal team syncs Real example: Monday you're launching three new Meta campaigns for a wellness brand, Tuesday you're analyzing why Google Shopping tanked for a beauty client, Wednesday you're building a TikTok test for a longevity brand, Thursday you're presenting monthly results, Friday you're planning next week's creative tests. Your Background You've run real campaigns with real budgets (even if just internships or freelance) Meta Ads Manager and Google Ads don't intimidate you - you've actually used them You can build a media plan in Excel without breaking formulas You've seen what good and bad creative looks like for paid social You understand basic performance metrics and can explain why ROAS isn't everything Bonus: You've dabbled in TikTok, Pinterest, or LinkedIn ads Our Operating Style We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with the Media Director and have exposure to every aspect of performance marketing. We focus on healthcare and wellness brands, which means compliance matters but also that we're marketing products that actually help people. Small team, high standards, real impact on client growth. The Role & Growth Path Title: Media Coordinator Band: $45-55K Department: Paid Media & Performance Reports to: Media Director Growth path: In 12-18 months, success here leads to Media Specialist ($55-70K) Benefits: Health, dental, vision, and 401K match Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work Location: In-office, NYC Garment District Start: ASAP

Responsibilities

The role involves full campaign setup and quality assurance across Meta and Google platforms, alongside daily budget pacing and performance monitoring for 5-7 client accounts. Responsibilities also include creative coordination, weekly/monthly reporting that translates data into actionable insights, and meticulous attention to tracking details.