Media Data Insights Manager for Elevate

at  Musgrave

Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
Every day we feed one in three people in Ireland through 15 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place.
We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve.
We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too.
Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
Every day we feed one in three people in Ireland through market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place.
Elevate, Musgrave’s retail media & data solutions business offers clients a range of tailored & personalised media solutions across four key channels -in store, outdoor, online & direct to consumer. As Elevate continues to enhance their services, we are building a team that strives to deliver cutting-edge insights and solutions that help our clients achieve their business objectives. As part of our commitment to staying ahead of market trends and providing exceptional value to our clients, we are seeking a dynamic and experienced Media Data Insights Manager to join our team.

The successful candidate will be responsible for analysing campaign data, consumer trends, and competitor activity to provide actionable insights that drive the success of our media services offerings. This role requires a deep understanding of the retail media or media industry, strong analytical skills, and the ability to effectively communicate findings to key stakeholders both internally and externally. Key responsibilities of the role include:

• Supporting The growth of Elevates media business, ensuring revenues are maximised whilst adhering to agreed channel principles.
• Ongoing assessment of campaign performance and making recommendations to campaign enhancements.
• Build library of best in class & compelling insights that demonstrate media campaign effectiveness, using multiple data sets to include sales data, customer behaviour, and online awareness metrics.
• Utilisation of first party data in developing audience recommendations, working closely with Insights, Data Science and cross-functional teams to determine campaign audiences, availability, timelines and delivery of standard and custom audiences.
• Develop strategies that align with client needs and market opportunities.
• Optimisation recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives.
• Develop and maintain relationships with external partners, including research firms, industry associations, and vendors, to access additional market data and insights.
• Analyse activation benchmarks and continually update team on trends impacting audience reach in the changing digital landscape.
• Help monitor, analyse, and forecast a CPG’s usage of audience packages.
• Assist in completing projects that increase team’s efficiency and accuracy for providing customer insights.
• Stay abreast of best practices and innovations in media research and analytics and make recommendations for continuous improvement within the organisation.
• Strategic thinker with a customer centric focus, utilising data-driven techniques to drive business optimisation and performance.
• Lead, manage and develop an expanding team of data insight analysts.

• Supporting The growth of Elevates media business, ensuring revenues are maximised whilst adhering to agreed channel principles.
• Ongoing assessment of campaign performance and making recommendations to campaign enhancements.
• Build library of best in class & compelling insights that demonstrate media campaign effectiveness, using multiple data sets to include sales data, customer behaviour, and online awareness metrics.
• Utilisation of first party data in developing audience recommendations, working closely with Insights, Data Science and cross-functional teams to determine campaign audiences, availability, timelines and delivery of standard and custom audiences.
• Develop strategies that align with client needs and market opportunities.
• Optimisation recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives.
• Develop and maintain relationships with external partners, including research firms, industry associations, and vendors, to access additional market data and insights.
• Analyse activation benchmarks and continually update team on trends impacting audience reach in the changing digital landscape.
• Help monitor, analyse, and forecast a CPG’s usage of audience packages.
• Assist in completing projects that increase team’s efficiency and accuracy for providing customer insights.
• Stay abreast of best practices and innovations in media research and analytics and make recommendations for continuous improvement within the organisation.
• Strategic thinker with a customer centric focus, utilising data-driven techniques to drive business optimisation and performance.
• Lead, manage and develop an expanding team of data insight analysts