Location: Office presence is flexible (Walton Oaks, Tadworth); however, weekly visits to a London-based agency are mandatory.

SKILLS AND EXPERIENCE

• Minimum of 3 years of experience in media teams within agency or a large, matrix organisation.
• Knowledge and experience of holistic consumer journeys across earned/ owned and shared touch points, and what role paid channels can play.
• Ability to analyse data and derive actionable insights, able to translate complex insights into clear business value.
• Ability to build relationships with internal stakeholders, media outlets and industry partners and develop a deep understanding of our business to drive conversations that propel progress.
• Knowledge and experience of holistic consumer journeys across earned/ owned and shared touch points, and what role paid channels play.
• Persistent performance focus and drive; proven track record of successfully applying analytics and insights to fuel media campaigns.
• High interest and deep understanding of media with ability to provide direction and challenge where best practice is not met.
• Strong understanding of CRM, digital marketing, MarTech, and analytics.
• Proactive mindset and proven track record of making things happen to deliver business results.
• Excellent communication and project management skills to manage multiple tasks concurrently.
• Experience managing relationships within a large, multinational, matrix organization. Comfortable giving feedback to agencies and peers on their performance, results, and direction.

You are a subject matter expert, willing to bring your experience and knowledge to stay current with industry trends, best practices, and new technologies to ensure our campaigns are innovative and effective. Being able to translate this to thinking big picture and prioritize the UK marketing strategic vision for execution.

• Media innovation: drive insight led approach with test & learn mindset, connecting data types across owned and paid media. Push execution across agency partners to deliver learnings that build capability and audience insights across social and digital discovery channels.
• Audience first: establish strategic audience application & measurement blueprint; build data mapping from multiple sources to create a combined audience view and feed creative insights. Creating a framework providing clear guidelines on audience choice and application based on defined aims. Seek opportunities to execute across with 0/1/2PD, including retailer data, to accelerate media capabilities.
• Partnership management: define the roadmap for data utilisation across retail partners such as Amazon, Tesco and Sainsbury’s. Considering business KPIs, drive valuable shopper insights that inspire campaigns and stakeholders.
• Consumer experience: determine customer journey in key value exchanges and innovation projects to ensure we are providing optimal experiences across channels. Drive audiences into one holistic eco system that delivers increased consumer participation and conversion.
• MarTech Innovation: collaborate with cross-functional teams to explore innovative solutions; understanding of technology and applications, ability to work with technology teams to drive the implementation roadmap and connect stakeholders from insight to execution.
• Analytics into action: strong understanding of setting KPIs, analysing results, monitoring performance and driving in-housing of analytics processes

The role will be playing a pivotal part in our Media Performance Team, supporting our Media Managers to define audience strategies and connecting data across owned, paid and retail (2PD) within an eight figure annual media investment for Andrex® or Kleenex®.

You are a subject matter expert, willing to bring your experience and knowledge to stay current with industry trends, best practices, and new technologies to ensure our campaigns are innovative and effective. Being able to translate this to thinking big picture and prioritize the UK marketing strategic vision for execution.

• Media innovation: drive insight led approach with test & learn mindset, connecting data types across owned and paid media. Push execution across agency partners to deliver learnings that build capability and audience insights across social and digital discovery channels.
• Audience first: establish strategic audience application & measurement blueprint; build data mapping from multiple sources to create a combined audience view and feed creative insights. Creating a framework providing clear guidelines on audience choice and application based on defined aims. Seek opportunities to execute across with 0/1/2PD, including retailer data, to accelerate media capabilities.
• Partnership management: define the roadmap for data utilisation across retail partners such as Amazon, Tesco and Sainsbury’s. Considering business KPIs, drive valuable shopper insights that inspire campaigns and stakeholders.
• Consumer experience: determine customer journey in key value exchanges and innovation projects to ensure we are providing optimal experiences across channels. Drive audiences into one holistic eco system that delivers increased consumer participation and conversion.
• MarTech Innovation: collaborate with cross-functional teams to explore innovative solutions; understanding of technology and applications, ability to work with technology teams to drive the implementation roadmap and connect stakeholders from insight to execution.
• Analytics into action: strong understanding of setting KPIs, analysing results, monitoring performance and driving in-housing of analytics processes.