JOB DESCRIPTION

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Innovation Assistant Manager performs a key role in positioning General Motors as a leader in shaping the media landscape. The selected candidate will build and maintain a roadmap for continuous media innovation. This person will collaborate with in-house media activation, brand media leads, Global markets, research, analytics, and audience teams to ensure new media/innovation opportunities are vetted and developed for future scalability. This is a great opportunity for someone capable of bringing big-picture thinking to drive GM media innovation, while also being able to get tactical and move ideas forward from concept to reality!

QUALIFICATIONS:

• Bachelor’s degree required; in Marketing, Advertising, Business Administration, or related field preferred
• 5+ years of experience in paid media and/or digital marketing; agency and/or automotive experience preferred
• Skilled in the use of Microsoft Word, PowerPoint, and Excel
• Proven experience leading external relationships with media partners
• Ability to manage complex initiatives requiring the input of multiple stakeholders
• Ability to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutions
• Desire to remain current in the media space through ongoing education and skill development
• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to work in a fast-paced environment while remaining graceful under pressure
• Proactive self-starter who can work well both independently and as part of a team
• Ability to build strong relationships with internal and external stakeholders at all levels

MAJOR DUTIES AND RESPONSIBILITIES:

• Identify and explore emerging media themes to enable future success and competitive advantages, both in the US and Globally.
• Support GM’s day-to-day input on current and future innovative media vendor relationships including defining key partners, setting up and leading regular touchpoints, communicating GM media innovation priorities and organizing cross-functional engagements.
• Develop innovation learning agenda, manage innovation budget, identify tests across brands and global markets, help activate campaigns, and work with analytics and research to drive insights and inform future strategy
• Collaborate across projects with multiple internal teams such as the Brand Media leads, GM Research, Analytics, Legal, Purchasing, etc.
• Create frameworks and toolkits that will allow both the US and global markets to leverage the innovation opportunities
• Create and support the development of presentations for C-suite leadership teams
• Work closely with industry groups and associations (ANA, WFA) to drive thought leadership that helps shape the future of the media ecosystem