DIRECTV is seeking a Media Insights Manager to develop performance analysis at the channel level, with a focus on how paid media efforts drive engagement across owned channels and ultimately contribute to demand creation. Reporting to the Sr. Lead, Audience Insights and Portfolio Growth, this role will dive into the performance of specific media sponsorships, placements, audiences, and creative executions—connecting the dots between media investments and traffic growth as a leading indicator of demand.
This position is distinct from broader media measurement roles focused on total media ROI or sales attribution. Instead, it is tactically focused on channel-level performance to fuel top-of-funnel engagement and owned channel activation.

PREFERRED QUALIFICATIONS

• Experience analyzing creative performance and audience segmentation.
• Familiarity with content marketing and owned media strategies.
• Working knowledge of SQL or other data querying tools is a plus.
  May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

• Channel Performance Analysis: Evaluate the effectiveness of individual media channels (e.g., paid social, display, video, sponsorships) in driving traffic and engagement across owned digital properties.
• Creative & Audience Deep Dives: Analyze performance by creative type, message, and audience segment to identify high-performing combinations and areas for improvement.
• Owned Channel Alignment: Connect paid media activity to owned channel KPIs (e.g., site visits, progression to shop, sales) to surface insights that inform planning and optimization.
• Sponsorship & Placement Evaluation: Assess the impact of specific media buys—such as branded content, influencer partnerships, or premium placements—on traffic and engagement.
• Insight Storytelling: Translate data into clear, actionable insights and narratives that support media planning, creative development, and stakeholder decision-making.
• Cross-Functional Collaboration: Partner with media planners, owned content leads, and analytics teams to ensure insights are integrated into campaign strategy and execution.
• Support Test & Learn: Contribute to experimentation by helping define hypotheses, measurement plans, and post-campaign analysis.