Media Insights & Planning Mgr at Expedia Group
Montréal, QC, Canada -
Full Time


Start Date

Immediate

Expiry Date

19 Sep, 25

Salary

0.0

Posted On

20 Jun, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Ecommerce, Social Listening, Cpc, Digital Marketing, Comscore, Travel Agency, Leadership, Sentiment Analysis, Strategy, Business Initiatives, Tableau, Omniture, Travel, Looker, Cpm, Google Analytics

Industry

Marketing/Advertising/Sales

Description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

EXPERIENCE AND QUALIFICATIONS:

  • 1 to 3 years minimum experience working within an ecommerce, tech, digital marketing, business consultancy environment or travel industry, or at an online travel agency (OTA) - preference for a publisher or ad agency
  • Basic knowledge of standard media cost comparisons such as CPM and CPC
  • Strong POV of industry planning, insights, and competitive tools
  • Expert knowledge of media landscape - traditional or digital
  • Hands-on experience working with various data analytics tools, including Looker or Tableau; and ComScore, Omniture, GWI, Sprinklr (social listening), XM Discover (sentiment analysis), and Google Analytics is a plus
  • Experience working within a data-driven, highly analytical culture where insights encourage decisions, ideas, and strategy
  • Worked optimally and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with other teams
  • A passion for turning data into insights and telling stories with practical data to encourage ideas and decisions in both internal and external business contexts
  • A motivation for problem-solving and data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts
  • Enjoyed and excelled at project running key business initiatives, including OKRs, process design changes, and the development and launch of data visualization tools
  • A curiosity about staying abreast of the latest trends in travel, tech, business, ecommerce, marketing, and leadership

How To Apply:

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Responsibilities
  • Provide top-class support to our Global partners by offering strategic media planning to make advertisers’ campaigns more impactful
  • Craft positive relationships with the global Sales teams, influence and instill best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign
  • Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Expedia Group Advertising partnerships
  • Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets
  • Collaborate with regional team members to support the MIP team’s pre-campaign and strategic support of Expedia Group Advertising’s global Sales team
  • Collaborate cross-functionally with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate and automate the MIP team’s (and the wider Sales/Sales Operations team’s) systems, tools and processes
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