Media Lead - Myanmar at Unilever

Manchester, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

0.0

Posted On

08 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Digital First, Social Led Approach, Brand Visibility, Engagement, Innovation, Investment Optimization, Media Policies, Media Relationships, PR Presence, Integrated Media Strategies, Performance Marketing, Social First Campaigns, Data Driven Decision Making, Agency Management, Negotiation

Industry

Manufacturing

Description

Reporting to: Head of Media Location: Yangon JOB DESCRIPTION Lead Unilever Myanmar’s media strategy with a digital-first, social-led approach, ensuring brand visibility and engagement in a rapidly evolving media landscape. Drive innovation, optimize investments, and navigate local media policies while strengthening media relationships and PR presence. Key Responsibilities Media Strategy & Planning Develop and execute integrated media strategies prioritizing social platforms and digital channels. Balance brand-building and performance marketing objectives across paid, owned, and earned media. Digital & Social Leadership Champion social-first campaigns leveraging Facebook, TikTok, and emerging platforms. Drive data-driven decision-making using analytics and consumer insights. Agency & Partner Management Manage media agencies and negotiate competitive rates. Build strong partnerships with local publishers and influencers. Compliance & Policy Navigation Stay ahead of Myanmar’s media regulations and censorship policies. Ensure all campaigns comply with legal and ethical standards. Events & PR Management (New) Plan and manage media invitations for brand events and activations. Craft PR talking points and press kits aligned with brand messaging. Host and maintain strong relationships with journalists and media representatives to ensure positive coverage. Innovation & Capability Building Introduce new formats (social commerce, live streaming, connected TV). Upskill internal teams on digital media trends and tools. Skills & Qualifications 7+ years in media/digital marketing, preferably in FMCG or agency environment. Strong knowledge of Myanmar’s media ecosystem and regulatory landscape. Expertise in social media strategy, programmatic buying, and performance marketing. Experience in event management and PR communications. Excellent stakeholder management and negotiation skills. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey. Better Business. Better World. Better You. We’ve been pioneers, innovators and future-makers for over 120 years. Learn More

Responsibilities

Lead Unilever Myanmar’s media strategy using a digital-first, social-led approach to ensure brand visibility and engagement while driving innovation and optimizing investments. Key duties include developing integrated media strategies, championing social-first campaigns, managing agencies, ensuring compliance with local regulations, and managing media relations for events and PR.