Media Manager - CIT at Quest Diagnostics Careers

Tampa, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Sep, 26

Salary

167400.0

Posted On

06 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Social, Meta Ads, Full Funnel Marketing, Performance Marketing, Media Strategy, Campaign Optimization, ROAS Analysis, CAC Management, Customer Acquisition, Data Storytelling, Cross-functional Collaboration, B2C Marketing, DTC Marketing, Media Measurement, AI Marketing Tools, Incrementality Testing

Industry

Medical and Diagnostic Laboratories

Description

Manager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms. This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration. Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership. The ideal candidate brings deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency. Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.

Responsibilities

Lead brand awareness and demand generation strategies across paid social, display, and video channels to drive incremental growth. Collaborate with cross-functional teams to align media investments with business outcomes through rigorous testing and measurement.