WHAT WOULD BE YOUR KEY RESPONSIBILITIES?

• Lead the development of holistic media strategy and national execution across media (in collaboration with brand & integrated agency teams) including recommending tactics uniquely tailored to individual brands, based on business goals and communication objectives outlined in annual One-Demand Briefs.
• Provide regular media consultation to the brand teams, retailer activation managers, sales strategy leadership and other cross-functional internal and external partners on all matters related to media, including partnering on creative briefing & development, media plans & flighting, campaign performance & optimizations, audience strategy, and consumer journey.
• Support retailer activation managers & sales strategy leadership in managing customer expectations & relationships, inclusive of joining customer calls and meetings, as necessary.
• Seek to increase the efficiency & effectiveness of media via ongoing analysis, optimization of programs, streamlining processes, benchmarking, as well as developing and implementing structured media campaigns & pilots.
• Collaborate with MI&E (Media Insights & Effectiveness), agency partners, media vendors and measurement partners to identify, develop, and implement test & learns for media. Package and present the results, inclusive of learning agenda progress recaps, in-campaign reporting and frequent share outs, with brand teams, global partners and cross-functional partners.
• Identify and implement data-driven insights utilizing a suite of media reporting tools to drive greater effectiveness and efficiency, while eliminating overlap, redundancies, and inefficient investment.
• Lead development and implementation of educational sessions & playbooks to build marketing department capabilities, while ensuring best practices & proven solutions are scaled to deliver best-in-class performance.
• Evaluate innovation opportunities and craft tests to gather learnings against emerging media capabilities, while advancing the Pet Nutrition US media innovation agenda through ownership of select portfolio-wide media initiatives with strategic media partners (ex: AI in Media, DCO, Influencer & Boosting, Cookieless Future, etc.).