Position: Media & Marketing Manager
Reporting to: Head of Media and Marketing
Overall Objective: To co-ordinate and execute marketing activities for TIFSG

ABOUT US

The International Football Group (IFG) offers student-athletes from around the world the opportunity to combine football with academic study in the UK. The football programme is delivered by Macclesfield FC, a historic and ambitious club with a strong professional setup, providing players with access to UEFA coaches, world-class facilities, and a training environment that mirrors that of professional footballers. Through this partnership, students benefit directly from the club’s expertise, infrastructure and pathways in the game, ensuring high performance on the pitch.
Alongside their football journey, students can pursue undergraduate or masters degrees, gaining the academic foundation needed for a career in the sporting industry. IFG delivers a full pathway of programmes tailored to every stage of development, including a Summer Residency (ages 15–18), Undergraduate and Postgraduate Degrees, and a Gap Year Programme.

· Execute marketing and event campaigns as defined by the Directors.
· Drive campaigns through various communication systems and tools
· Attend and contribute to all relevant training.
· Attend all relevant staff meetings.
· Keep up to date with all IFG correspondence.
· Assist on the day-to-day management of our digital channels, creating inspirational, informative and engaging content.
· Plan, produce and create a programme of digital content to be used across all our digital channels, increasing engagement with our audiences.
· Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.
· Create graphics and edit photos, working with the internal design team when necessary.
· Create awareness and interest within our audiences, driving traffic to engage with digital content.
· Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics, feeding back and using the data to inform future activities.
· Prioritise and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
· Contribute to and work with relevant team to develop, manage and implement the digital side of integrated marketing campaigns.
· Participate in regular departmental and cross departmental progress meetings.
· Proof read as required.
· Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad-hoc support.
· Remain current with our policies and procedures.