Media Operations Specialist
Position Summary
We are seeking a highly motivated and detail-oriented Media Operations Specialist to join our growing team. This role is central to the successful execution of our digital media campaigns, with a primary focus on ad operations, trafficking, and campaign management. The ideal candidate will have a foundational understanding of the ad tech landscape and will be responsible for the day-to-day execution of ad delivery. In addition to core ad operations duties, this role will provide entry-level, hands-on support for our Paid Search and Paid Social teams, assisting in the setup, building and QA of in-platform campaigns. This is an excellent opportunity for an individual with a passion for media technology to expand their skill set across multiple digital marketing channels.

QUALIFICATIONS & KEY TRAITS:

• 1-2 years of experience in digital media trafficking, ad operations, or a related role at an agency or vendor.
• A strong understanding of Google Campaign Manager (DCM) is required.
• Familiarity with paid search (Google Ads) and paid social (e.g., Meta Business Manager) advertising platforms is a significant plus.
• A keen eye for detail and a commitment to accuracy.
• Excellent communication and organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• A strong desire to learn and grow within the digital marketing and media technology space.
• Proficiency with the Google Suite (especially Sheets).
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

CORE RESPONSIBILITIES (AD OPERATIONS):

• Manage the end-to-end ad trafficking process in Google Campaign Manager (DCM), from campaign setup to launch.
• Build and maintain trafficking sheets in coordination with integrated planning, platform, and analytics teams.
• Generate, test, and implement pixels and ad tags for campaign launches and conversion tracking.
• Complete rigorous quality assurance (QA) and testing of all creative assets to ensure proper functionality across browsers and devices.
• Communicate with vendors and media partners to ensure the proper setup and deployment of campaigns.
• Troubleshoot creative and technical issues that affect implementation, tracking, and/or reporting.
• Coordinate with internal analytics teams to ensure accurate reporting, optimization, and fulfillment of campaign delivery for client dashboards.
• Assist in managing ad verification and brand safety tools to ensure media quality.

SUPPORTING RESPONSIBILITIES (PAID SEARCH & PAID SOCIAL):

• Assist in the setup and management of paid search campaigns in platforms like Google Ads, including keyword research and ad copy creation.
• Support the building of paid social media campaigns from the ground up in platforms such as Meta, LinkedIn, and TikTok.
• Carry out routine, hands-on-keyboard platform tasks as directed, including building audiences, and executing creative refreshes.
• Help monitor daily campaign budget pacing and performance across search and social platforms.
• Assist in pulling data for performance reports for internal analytics and media teams.