Media Operations Specialist at PepsiCola Bottling Company of New York Inc

Krakow, Lesser Poland Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Advertising Platforms Knowledge, Google Ads, DV360, Campaign Manager (CM360), Meta Business Manager, Amazon Ads, DSPs, The Trade Desk, Ad Verification, Double Verify, Tag Management, Ad Tags, Troubleshooting, QA, Analytics, Reporting

Industry

Food and Beverage Services

Description

Overview Location Overview Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. The primary purpose of hiring an Ad Operations Specialist is to ensure the efficient and effective management of advertising campaigns. This role is crucial for maintaining the integrity and performance of ad accounts, integrating new vendors, and managing ad systems and generate platform pixels. This role is crucial for streamlining processes related to ad account governance and hygiene, reducing errors, and enhancing campaign performance. Additionally, the role facilitates seamless vendor integration, ensuring compatibility and optimal performance within the advertising ecosystem. The roles’ technical proficiency in handling ad systems, including pixel generation, is vital for running any advertising activity so as accurate tracking and measurement of campaign success, making them an indispensable asset to any advertising team. Responsibilities 1. Ad Account Governance: • Establishing and enforcing policies and procedures for ad account management. • Monitoring ad account performance and compliance with industry standards. • Conducting regular audits to ensure account integrity and security. 2. Ad Account Hygiene: • Regularly cleaning and organizing ad accounts to remove outdated or irrelevant data. • Ensuring accurate and up-to-date information is maintained within ad accounts. • Implementing best practices for data management and reporting. 3. New Vendors Plug-In: • Evaluating and onboarding new advertising vendors. • Ensuring new vendors are integrated smoothly into existing systems. • Managing relationships with vendors to optimize performance and resolve any issues. 4. Ad Systems Pixels Generation: • Creating tracking pixels from ad platforms Qualifications Advertising Platforms Knowledge, eg. Google Ads, DV360, Campaign Manager (CM360) Meta Business Manager, Amazon Ads, etc. DSPs (e.g.The Trade Desk) Ad verification eg. Double Verify Tag Management Understanding of ad tags Troubleshooting & QA Ability to identify and resolve ad delivery issues Analytics & Reporting, eg. Google Analytics Comfortable generating campaign reports Understanding of ad account migration process Understanding of ad account hygiene and security Attention to Detail Project Management Tools, eg. Monday.com Mandatory skills: Advertising platforms knowledge Account migraton and governance knowledge Proficient in English Differentiating competencies required: Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result. Ready to react to last minute requests/ changes from stakeholders across the business Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you. A positive attitude toward good change. To support informed and transparent discussions, candidates who progress to the interview stage will be provided with information on the initial remuneration level for the role. Any questions and further details about the process will be discussed during the interview. The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.

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Responsibilities

The primary purpose of this role is to ensure efficient management of advertising campaigns, focusing on maintaining ad account integrity, integrating new vendors, and managing ad systems including generating platform pixels. This involves establishing governance policies, cleaning accounts, onboarding vendors, and creating tracking pixels for accurate campaign measurement.