The Media Planner & Buyer will be responsible for developing integrated media planning and executing campaigns across paid media and traditional channels, managing media budgets, optimizing performance, and delivering actionable insights for clients across all sectors. Working closely with strategy, creative, social, and client servicing teams, the role will ensure media investments drive measurable business outcomes.

What you'll do:

• Create media plans covering OOH, radio, TV, CTV, and DOOH.
• Conduct audience research, competitor analysis, and media landscape reviews to identify opportunities.
• Recommend channel mix, budget allocation, and targeting strategies based on campaign goals.
• Coordinate with media partners and publishers to negotiate placements and added-value opportunities.
• Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend.
• Manage campaign implementation from briefing through launch and optimization.

Performance Analysis & Optimization

• Track campaign performance against KPIs, including reach, engagement, traffic, leads, conversions, CPA, ROAS, and revenue.
• Deliver optimization recommendations based on audience, creative, channel, and placement performance.
• Prepare post-campaign reports and insight-driven recommendations for future activity.

Client & Stakeholder Management

• Serve as a key day-to-day contact for clients and internal teams.
• Present media strategies, plans, and performance reports confidently to stakeholders.
• Build strong relationships with media owners, technology partners, and publishers.
• Ensure campaigns are delivered on time, within budget, and to the highest quality standards.

What you'll bring:

• 2–4 years' experience in media planning, media buying, or performance marketing.
• Experience across digital and traditional media channels.
• Understanding of the paid media platforms, including the digital platforms Meta, Google Ads, Snapchat, TikTok, LinkedIn, and programmatic.
• Experience managing budgets, reporting, and campaign optimization.
• Ability to develop media strategy presentations and post-campaign analysis.
• Previous agency experience is preferred.