Media Planning Director - CVS Media Exchange (CMX)

at  CVS Health

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Our Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.
CVS Media Exchange is hiring a Lead Director of Media Planning. This role will report to the Executive Director, Head of Operations.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
The Lead Director, Media Planning is a critical role responsible for devising and delivering a solution-oriented media strategy that drives performance for CMX brands and suppliers. The ideal candidate will be able to balance needing to get into the weeds to solve day-to-day problems as well as be able to step back and adopt big picture strategic decision making. This individual will be a seasoned leader who knows how to navigate challenging situations and drive effectiveness and innovation to grow CMX revenue.

Responsibilities include but not limited to:

• Lead the Media Buying team providing guidance, coaching & mentorship, acting as a point of contact for escalations.
• Develop and evangelize media planning processes, expectations, best practices, and innovation ensuring fully robust/ integrated media plans across platforms; aligned with overall client strategy (across paid, owned, earned media).
• Recruit, train, and develop a results-oriented team.
• Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives & media delivery.
• Develop framework to monitor holistic media plan performance and performance trends, allowing for data to be actioned on.
• Act as a strategic partner to key internal stakeholders (Sales, Product, Client Solutions, Insights and Strategy, etc.) to create and implement solutions to solve supplier challenges.
• Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.
• Act as a key partner to L&D and Sales Enablement to ensure training materials map back to messaging and CMX value proposition.
• Review market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plan.
• Review and audit current tech partnerships and process flow to drive efficiency throughout within CMX and with our Vendor partners.

REQUIRED QUALIFICATIONS:

• 8+ years’ experience in media planning/buying and full funnel measurement; advanced knowledge of digital media channels including display, social, and search.
• 6+ years hands-on experience and proficiency in ad ops, programmatic, ad management technologies, and BI tools (TTD, GAM, Ad Verification, OMS, Tableau, etc.)
• 4+ years of management experience
• 2+ years in retail media

PREFERRED QUALIFICATIONS:

• Strong ability to manage projects, timelines and lead a team of media planning professionals
• Expertise in omni-channel media, inclusive of search, display, DOOH and video
• Excellent communicator and collaborator; able to work with both technical and non-technical teams.
• Experience working with cross-functional teams across all levels including senior management.
• Strong analytical skills and financial acumen
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Excellent communication, presentation, and training skills
• Demonstrated pro-active thinking with creative problem-solving skills in managing budgets and delivering campaign performance.

EDUCATION

Bachelor’s degree, preferably with a concentration in business or marketing, or equivalent work experience (High School Diploma and at least 4 years of equivalent experience).

• Lead the Media Buying team providing guidance, coaching & mentorship, acting as a point of contact for escalations.
• Develop and evangelize media planning processes, expectations, best practices, and innovation ensuring fully robust/ integrated media plans across platforms; aligned with overall client strategy (across paid, owned, earned media).
• Recruit, train, and develop a results-oriented team.
• Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives & media delivery.
• Develop framework to monitor holistic media plan performance and performance trends, allowing for data to be actioned on.
• Act as a strategic partner to key internal stakeholders (Sales, Product, Client Solutions, Insights and Strategy, etc.) to create and implement solutions to solve supplier challenges.
• Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.
• Act as a key partner to L&D and Sales Enablement to ensure training materials map back to messaging and CMX value proposition.
• Review market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plan.
• Review and audit current tech partnerships and process flow to drive efficiency throughout within CMX and with our Vendor partners