WHO WE ARE

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

SYSTEMS EXPERIENCE

• Google Ad Manager (Essential)
• G-suite tools (Essential)
• Excel (Essential)
• Operative One (Desired)
• Passendo (Desired)
• DV360 (Desired)
• Oracle Systems (Desired)
• Permutive (Desired)
  

  LI-Hybrid

THE ROLE

The role of a Media Planning and Operations manager is to create, deliver and optimise commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilising your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns.

KEY RESPONSIBILITIES INCLUDE:

• Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client
• Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs
• Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities
• Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team
• Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery
• Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback