Media Planning - Specialist at Annalect, Omnicom Media Group India Private Limited.

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Media Planning, Campaign Planning, Digital Channels, Audience Research, Budget Allocation, Campaign Optimization, Performance Reporting, Data Analysis, GA4, LookerStudio, Adobe Analytics, GWI, Nielsen, ComScore, Pathmatics, MS Excel

Industry

Marketing Services

Description

Overview Join us at Omnicom Global Solutions Omnicom Global Solutions (OGS) has been established as a transformation hub, a GCC within the Omnicom ecosystem designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom. Guided by the principles of Knowledge, Innovation, and Transformation, the core strength of OGS lies in its ability to leverage the collective expertise and resources within Omnicom, enhancing its capacity to innovate, collaborate, and lead in the industry. At OGS, our focus is on creating value for the Practice Areas within Omnicom. By working as partners and embedding within their ecosystem, we ensure our solutions are not only effective, but also truly aligned with their vision. With this step forward, we are progressing with Annalect India’s established 12–year legacy, built on a strong foundation of innovation, collaboration, and excellence. With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey. Let us build this, together! Open Location: Hyderabad, Bengaluru, Chennai, Coimbatore As Media Planning Specialist you will help the planning team strategize and plan digital media campaigns for our clients. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media strategies that align with clients' goals and objectives. Responsibilities Strategic Planning & Leadership: Own end-to-end campaign planning and execution across digital channels. Translate client objectives into actionable media strategies and KPIs Conduct audience research, industry trends and recommend targeting criteria as per the brief. Channel Selection & Media Planning: Evaluate and recommend digital channels (Display, Social, Search, Mobile) for optimal reach and ROI. Develop comprehensive media plans including budget allocation, media mix, and timelines. Campaign Management & Optimization: Oversee campaign setup, pacing checks, and provide optimization recommendations. Manage budgets and ensure campaigns are delivered on time and within scope. Reporting & Analysis: Conduct mid and post-campaign analysis to identify insights and improvement areas. Prepare detailed performance reports for stakeholders using tools like GA4, LookerStudio, Adobe Analytics etc. Team Guidance: Provide direction and mentorship to Analysts and Associates. Assist in building and transitioning solutions and processes for assigned accounts. Qualifications A full-time graduate degree (Mandatory) 5 to 8 years of experience in digital media planning, preferably in an agency environment. Strong understanding of digital marketing channels and advertising platforms Proficiency in MS Excel and PowerPoint for reporting and presentations. Analytical mindset with problem-solving skills and attention to detail. Skills Required: Expertise in Planning tools like GWI, Nielsen, ComScore, Pathmatics etc. Ability to describe KPIs and their role in the customer journey. Comfortable working in a dynamic, evolving environment.

Responsibilities

The specialist will own end-to-end digital campaign planning and execution, translating client objectives into actionable media strategies and KPIs, including conducting audience research and channel selection. Responsibilities also involve overseeing campaign setup, providing optimization recommendations, managing budgets, and conducting mid and post-campaign analysis.