Description:
With guidance and support from the Media Supervisor, the Media Specialist serves as a media planner and buyer for all channels. These channels primarily include TV, radio, print, outdoor, OTT, digital audio and programmatic display. This person will own the strategic media process for select clients, which consists of developing, negotiating, executing, and monitoring paid media campaigns.

ESSENTIAL FUNCTIONS

• Work with senior media team members to further develop
• strategic, integrated media campaigns.
• Collaborates with creative, social media, PR, and account teams
• to provide integrated, cross-channel media solutions.
• In addition to traditional media channels (TV, radio, print, OOH), this position is also responsible for planning and negotiating OTT, digital audio and programmatic display campaigns, including all necessary management,
• tracking, and digital reporting.
• Under the direction of the Media Supervisor, researches,
• negotiates, and executes effective media plans that cost-effectively deliver
• on client goals.
• Fosters positive relationships with media vendors by managing
• expectations through consistent communication, to drive strong negotiations and campaign performance
• Regularly monitors and tracks campaign performance and suggests optimizations as needed. Works with the Analytics team to update dashboard and provide campaign analysis per client request.
• Manages billing and reconciliation for their owned media channels,
• and trains new media associates on the billing process
• Stays current on media trends and shares new opportunities with appropriate teams

TASKS

• Leverage internal and external research tools to pull audience,
• competitive, market, and channel insights during planning
• Develops and maintains media flowcharts, authorizations,
• and production schedules/asset summaries
• Negotiates and contracts media buys, including added-value
• Organizes and maintains vendor contracts, audience and media
• research, historical documentation, and reports
• Works with client, creative, & account teams to issue creative assets
• to vendors & QA all tags and placements
• Works with vendors to ensure full delivery of ordered buys
• Manages post logs and incorporates results into client reports, based on varying client needs
• Reviews, approves, and processes media billing monthly
• Regularly reconciles budgets and performance, and promptly alerts
• account team of any issues
• Crafts well thought-out and researched POVs on client and agency opportunities
  Requirements: