WHAT WE NEED YOU TO HAVE (MINIMUM QUALIFICATIONS):

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field (candidates can substitute one year of experience for each year of education).
• 3+ years of experience developing and optimizing paid media solutions within an advertising agency or client-side environment

PROFESSIONAL SKILLS:

• Ability to think beyond “media” and participate as a creative collaborator within an integrated environment
• Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies
• Able to work independently, as well as in a team, and have excellent time management skills
• Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships
• Excellent communication skills, both written and oral with an eye for detail
• Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint
• Experience using technology to connect with key target audience segments
• Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools

• Develop innovative solutions to continuously position ICF as a cutting-edge source for media strategies
• Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals, such as energy efficiency and government
• Create and present strategic integrated media plans based on sound analytics, supported by data
• Support planning leads by monitoring campaigns to meet client goals while staying on budget
• Maintain campaign documents including insertion orders, flowcharts, creative spec sheets and budget summaries
• Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Social, Search, Print, Broadcast (TV, Radio), Outdoor, etc.
• Analyze results and budgets on a regular basis; Develop and present both internal and client-facing report presentations and deliverables
• Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
• Aide in educating project managers and clients on best practices and emerging technologies
• Accomplish all other tasks as assigned by management