JOB DESCRIPTION

This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
Reporting to the CMO at General Motors, the Media Strategy Manager (Digital Focus) will be a key driver of our digital advertising success, responsible for developing, executing, and optimizing comprehensive digital media strategies that align with our overall marketing and business objectives. This role requires a deep understanding of the digital media landscape, strong analytical skills, and a proven ability to translate insights into actionable strategies that drive measurable results. The ideal candidate will be a strategic thinker, a collaborative team player, and passionate about leveraging digital channels to reach and engage our target audiences.
The position requires strong leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
• 8+ years of progressive experience in digital media strategy, planning, and buying, either in-house or at a media agency.
• 4+ years of experience in a leadership or management role, overseeing a team of media professionals
• Excellent project management and analytical skills.
• Experience managing significant digital media budgets.
• Expertise in various digital advertising platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DSPs like The Trade Desk, DV360).
• Proficiency in web analytics platforms (e.g. Adobe Analytics).
• Strong understanding of ad serving technologies, measurement methodologies, and attribution models.
• Familiarity with Media Mix Models
• Ability to present to senior leadership and dealership partners on a regular basis
• Experience leading a team and delegating workload
• Strong strategic thinking and ability to connect media tactics to business outcomes.
• Proven ability to lead agency partners and cross-functional teams in large organizations.
• Strong understanding of digital creative, media, and measurement practices.
• Global market experience and budget management skills.
• Excellent written and verbal communication skills.
• Automotive brand experience is a plus.
  Join Us : At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

Please refer the Job description for details