Media Strategy & Planning Assoc Analyst (Temporary 3 months) at PepsiCola Bottling Company of New York Inc

Albuquerque, New Mexico, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Digital Planning, KPI Monitoring, Agency Management, Social Media Tools, Strategic Thinking, Analytical Skills, Campaign Optimization, Market Analysis, Stakeholder Management, English Proficiency, Spanish Proficiency

Industry

Food and Beverage Services

Description

Overview Leverage the TCP (media & digital) strateges for the market/brands/category - and develop activation plans to deliver along brand objectives. To make that happen, he/she will need to define, influence, align and coordinate plans together with his/her TCP/Media Manager, whilst driving synergy and efficiency against the overall TCP/Media capability agenda. Responsibilities Contribute to develop multi-year TCP marketing strategy, considering must win territories and key initiatives for long term success, working closely with broader marketing teams Identify competitive environment, partners, opportunity areas, etc… and together with TCP managers, propose the activation plans and KPIs Teach and support mkt teams to have a one vision approach (TCP) and create one common language to develop successful plans (focus in business objective when talk with business teams) Brief and plan (With Media Partners) TCP campaigns, optimising on real time until it´s end. Also in charge of driving Final report from each campaign (deeply technical check to learn and change). Be able to deeply analyse campaigns activities to adapt and improve in real time Manage agencies (Digital & Media) for your market/brands/categories. Key point of knowledge in Social Media profiles and tools. Qualifications +5 years of relevant media, digital or marketing experience High energy and goal-oriented approach. Strategic thinking combined with ability to execute on day-to-day operational matters. Ability to inteact with all levels of the organization and in an international matrix environment. Analytical skills to monitor KPIs, detect areas of improvement and find actionable, pragmatic solutions and develop plans. Ability to handle multiple priorities, initiate and manage change. Good teamworker, willing to work closely with a global community and open to share information and ideas with local colleagues. Proven ability to prioritize and meet deadlines. Demonstrates perseverance and resilience in the pursuit of goals. High level of Spanish and English, all verbally and written communication.

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Responsibilities

Develop and execute media and digital activation plans aligned with brand objectives and long-term marketing strategies. Manage digital and media agencies while analyzing campaign performance to optimize results in real-time.