If this sounds like you, please read on!
The Membership Engagement & Retention Specialist will help to execute a wide variety of membership initiatives, including implementing seamless member experience for orthopaedic professionals through direct response engagement and retention initiatives in all key member segments. This entails coordination of key membership benefits, a strong understanding of, and ability to utilize, internal marketing platforms for email and social, managing digital/social strategies, internal communications, and more.

The Membership Engagement & Retention Specialist will help bring a consistent brand voice and will support the main liaison for all communications and programming regarding member benefits to the Academy’s membership base as well as partnering with various departments to build valuable member benefit portfolios for all members at each career stage. The ideal candidate is an enthusiastic initiative-taker and an adaptive learner with an eye for detail. The individual in this role must be able to effectively support high visibility projects, have a solid grasp of general marketing principles and tools, maintain the pulse of membership counts and budgets, and is a superb written and oral communicator. Critical analysis skills, experience with Microsoft excel, and other reporting software such as Power BI are a requirement. This person must have the ability to collaborate with senior stakeholders, collaborate with multiple departments within the organization, manage multiple projects simultaneously, and be able to organize and simplify information.

• Deploys marketing campaigns and assists in their implementation from ideation to execution.
• Supports a variety of organic and paid engagement channels like content creation, content curation, pay per click campaigns, social media, and more.
• Ensures continued A/B testing occurs on all marketing channels to boost conversion rates and improve open, click, click to open, and direct response rates where applicable.
• Supports Membership Manager with work towards Academy solutions for tracking conversion rates in all marketing and CMS platforms.
• Partnering with the Membership Manager, conceptualizes and executes marketing material, from digital and print advertisements to hard copy brochures and telemarketing scripts.
• Collaborates with the Membership Operations team in order to create, target and execute lead appropriate campaigns for engaging and retaining new members (member profile campaign, etc.)
• Ensures consistent, effective messaging, and adapts messaging to reach multiple target audiences; presenting content in appealing, intuitive ways across various segments and demographics.
• Builds and maintains monthly ROI reports to measure key metrics, success points, and areas of opportunity for both engagement and retention campaigns.
• Assists in the execution of monthly engagement newsletters to all member segments, including gathering of custom content, highlighting member of the month, benefit of the month, and exploring ways to further personalize and automate this process to save time and increase engagement.
• Assists in the execution of monthly (or bi-monthly) paper and e-bills, update pop up modals, partner with Annual Meeting team to update communications in tandem with registration and analyze quarterly messaging around drop prevention.
• Helps to facilitate strategy around retaining and collecting payment from Candidate Members, specifically targeting CY1 and CY5 candidates that have the highest attrition rates.
• Partners with Membership Marketing Acquisition and Onboarding team to ensure seamless hand-off of members as they travel from acquisition to onboarding and engagement and renewal.
• Measures and reports on the performance of marketing campaigns and reviews against goals, including but not limited to deployment of member surveys and focus groups, google analytics, and campaign monitoring using PowerBI.
• Analyzes consumer behavior and evaluates analytics to draw key conclusions and drive strategic recommendations for marketing campaign improvements, evaluation of member retention based on qualitative and quantitative measurable attributes.
• Supports Manager, Membership, in building reports, identifying key metrics and deliverables to both the Membership Council and the Board of Directors where applicable.
• Assists in annual updating of the Membership Policy and Procedure document to ensure that all changes to operational requirements are captured and that Customer Service teams are trained and abreast of any modifications.
• Supports Acquisition and Onboarding Team in translation of, and strategy for, communications to members in International Spanish Speaking countries as needed.
• Facilitates process for Auto Renewal for Members – including but not limited to year over year projections, growth in revenue collected, and increase in captured dollars from previously identified “bad cards” on file.
• Collaborates and partners with agencies and vendors where applicable.
• Monitors the marketing budget on an ongoing basis and allocate funds wisely.
• Supports execution of all engagement and retention operations and communications for key audience personas
• Maintains relationship with all vendors to execute paper bills, voice mail drops, mobile app messages, and future text messaging campaigns for dues billing.
• Collaborates with AAOS Customer Service and Operations teams regarding dues billing questions, report development, and revenue collection.
• Prepares and facilitates ROI analysis, process improvements, and analytics for all marketing initiatives related to member engagement and retention.
• Assists in campaign development and baseline reporting on all member profile updates and platform log ins, including YOY changes, projections, and correlation between retention and log ins/updates.
• Facilitates Auto Renewal Process and identify process improvement opportunities as well as financial vendor/AMS opportunities to increase card capture and decrease declines/bad cards on file.

Exemplifies the following essential values of the Academy:

• Teamwork: Effective collaboration and team-focus to solve complex problems and drive innovation.
• Empowerment: The authority, information, and skills to make decisions and drive results.
• Accountability: Ownership of process and results that drive decisions and ensure implementation.
• Mindset of Growth/Continuous Learning: Focused on and invested in self and staff development to become more adaptable, making the Academy more agile, innovative, and sustainable.