JOB OVERVIEW

We are seeking a dynamic and results-driven PPC Manager/Media Buyer/Meta Ads Specialist to join our marketing team. The ideal candidate will have a strong background in digital advertising, with a focus on Meta Ads.
This role will involve developing and executing effective pay-per-click campaigns that drive traffic and generate leads for clients. The PPC Manager will work closely with the CEO & 2 in-house teams to ensure alignment with overall marketing strategies and objectives.

EXPERIENCE

• Proven experience in managing PPC campaigns, particularly within Meta Ads.
• Strong understanding of campaign management principles, including budget allocation and performance analysis.
• Experience using tools such as HYROS or TRIPLEWHALE for enhanced campaign tracking and reporting.
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Strong communication skills, both written and verbal, with the ability to present ideas clearly to stakeholders.
• Must have marketing agency experience.
  If you are passionate about digital marketing and possess the skills necessary to drive successful Paid Ads initiatives, we encourage you to apply for this exciting opportunity as a Meta Ads Manager.
  Job Type: Full-time
  Pay: £30,000.00-£40,000.00 per year

Application question(s):

• What is your availability to start this position, if successful?

Work Location: Remot

• Develop, implement, and manage PPC campaigns across various platforms including Meta Ads and maybe Google Ads (depending on experience)
• Conduct thorough research to identify opportunities for campaign optimisation.
• Monitor and analyse campaign performance metrics daily, making data-driven adjustments to improve ROI.
• Utilise Conversion API & Events Manager to track conversions and user behaviour effectively.
• Manage media buying efforts, negotiating targeting and placements to maximise advertising effectiveness.
• Create compelling ad copy that resonates with target audiences while adhering to brand guidelines.
• Stay updated on industry trends and emerging technologies in digital advertising to maintain a competitive edge. This includes Metas moves into AI optimisation for campaigns.