Meta & Google Ads Specialist at University of Auckland

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

06 Apr, 26

Salary

75000.0

Posted On

06 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Ads, Google Ads, Google Analytics, Campaign Management, Data Analysis, A/B Testing, Digital Marketing, Collaboration, Performance Marketing, Ad Creative, Targeting, Optimization, Social Media, Online Display, Programmatic, Tagging

Industry

Higher Education

Description

Job Description Te Whiwhinga mahi | The opportunity We are seeking an International Meta & Google Ads Campaign Specialist to join our agile and data-driven International Marketing team. This is a unique opportunity to directly contribute to the University of Auckland's success by driving international student applications and enrolments. This role sits within the International Office, a division of the Strategic Engagement portfolio. The International Office is at the forefront of the University's global presence, leading on international student recruitment, partnerships, and reputation-building activities. You will work closely with our wider team, including the Performance and Content Specialists, on the day-to-day management of our performance marketing programme. This role will contribute to the success of raising awareness and driving engagement, which will lead to increased international applications and enrolments at the University. This is a full-time (37.5 hours per week), fixed-term position, expected to run for 7 to 9 months. The salary range for this role is $70,000 to $75,000, negotiable depending on skills and experience. A full description of your duties and the role is provided in the position description linked HERE. Your core responsibilities will include: Campaign Management support: Supporting the implementation of digital campaigns on Meta and Google Ads, ensuring they run smoothly and meet objectives. Data-Driven Decisions: Using data from Google Ads, Meta, and Google Analytics platforms to provide strategic recommendations on ad creative, targeting, and optimisation. A/B Testing: Developing and implementing new A/B testing strategies to continually improve our international marketing efforts and contribute to our marketing playbook. Collaboration: Working closely with our wider team to enhance our digital presence and performance. About you | He kōrero mōu You are a proactive, detail-oriented individual with a passion for digital marketing. You know how to collaborate with those around you while still being able to set aside time for high-focus, detailed activities. There are huge opportunities to learn and test new things within our new digital-first strategy on paid search, social media, online display and video, programmatic and tagging, and much more. If you are a recent graduate just starting your career and you are curious to learn, self-motivated with the independence to carry out responsibilities, and inquisitive by nature, we would like to hear from you. We are seeking | E rapua ana mātou Qualifications: A qualification in a relevant field, such as Marketing, Advertising, or Creative Arts, or equivalent professional experience. Experience: Around 2-3 years of experience in a performance marketing role, ideally from a digital marketing or advertising agency. Skills: A strong understanding of Facebook Business Manager, Google Ads, and Google Analytics. What we offer | Ngā āhuatanga kei a mātou We offer you the opportunity to join a dynamic, world-class institution in one of the world's most desirable cities. We provide an environment that supports your growth and rewards hard work with a range of excellent benefits, including: Competitive salary and five weeks of annual leave. Flexible working arrangements, including working from home and adaptive hours. Leading and inclusive parental leave options. Career development programmes and discounted on-site amenities. How to apply | Me pēhea te tuku tono Please submit your application online by the closing date of Sunday, 25 January 2026. Your application should include: A brief Cover Letter explaining why you're interested in this role and how your skills match the requirements. Your updated CV. For a confidential discussion, you are welcome to contact Matthew Paul (International Marketing Lead) at [email protected] Additional Information Equity The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment. For further information on services for Māori, Pacific, women, LGBTQIATakatāpuiMVPFAFF+, people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz Campus: Auckland City Campus Position Number: 60009050 UoA Department Name: International Office Compensation: NZD70000 - NZD75000 - yearly

Responsibilities

The role involves supporting the implementation of digital campaigns on Meta and Google Ads, ensuring they meet objectives. Additionally, it includes using data to provide strategic recommendations and developing A/B testing strategies.