Mgr, M&AD (Industry Marketing) - 12 Months Contract at Public Service Division

, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

0.0

Posted On

12 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Integrated Marketing Campaigns, Digital Performance Optimisation, Social Media Management, Audience Development, Market Positioning, Content Creation, Stakeholder Management, Public Relations, Campaign Management

Industry

IT Services and IT Consulting

Description

[What the role is] Drive NAC's brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation and strategic social media management that deliver measurable results in supporting NAC’s strategic objectives. [What you will be working on] Lead the development and implementation of integrated marketing campaigns to advance NAC's brand positioning, market presence, and audience growth and/or engagement targets. Support in the planning and implementation of NAC’s annual Singapore Art Week Integrated Marketing Campaigns, incorporating inputs from VA and SAW Workgroup’s partners Collaborate across brand, creative, media, socials and PR agencies to ensure alignment with NAC’s strategic objectives Provide domain expertise and facilitate discussions between VA and partners with the Aud Development planning team to ensure that NAC’s Aud insights are embedded throughout the planning and programming process. Provide expert marketing counsel and collaborative support to internal teams and external partners, ensuring consistent brand application across all touchpoints. Partner with sector leads to advance NAC’s mission and strategic objectives Work closely with internal stakeholders and external partners as a collaborative marketing partner, providing practical advice on campaigns, messaging, and brand application. In a small team setting, this means being hands-on and responsive — reviewing materials, aligning on creative direction, and making sure that the corporate positioning is clearly communicated across all touchpoints - whether it's a social post, a proposal deck, or an event backdrop. NAC social media marketing - Digital Performance Optimisation Working closely with NAC-appointed vendors and partners, develop and implement the strategic digital content plan across NAC's social media platforms, with the goal of expanding reach and deepening engagement. [What we are looking for] At least 4 years of experience in marketing and audience development, preferably within the arts, culture, lifestyle, or creative industries. Proven track record in strategic campaign management, brand positioning, digital marketing and audience insights, Experience working across government, corporate, and creative sectors, as well as leading high-profile public campaigns. Functional Competency Brand Strategy & Management Marketing Communications Strategy Content Creation & Curation Programme Implementation http://jobs.careers.gov.sg The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters! Need help? Please click here for assistance. Our team will contact you shortly!

Responsibilities

Lead the development and implementation of integrated marketing campaigns to enhance brand positioning and audience engagement for the NAC. Manage digital content plans and collaborate with internal stakeholders and external agencies to ensure consistent brand application across all touchpoints.