Job Ref: 11985
Branch: Head Office - London
Location: London - Head Office
Salary/Benefits: Competitive Salary and excellent company Benefits and perks
Contract type: Permanent
Hours: Full Time
Hours per week: 40
Posted date: 15/04/2025
Closing date: 17/05/2025
An exciting opportunity has become available to be part of our dynamic and driven MICE (Meeting, Incentive, Conference and Events) Sales team as MICE Sales Executive in our growing England team. Based from London, travel to other Apex branches, together with client and agent offices both nationally and internationally may be required.

REQUIREMENTS

You will be a true people person, dedicated to the development and growth of our people and our culture. You will naturally create, develop and sustain high trust relationships with all stakeholders.

You will also:

• Be a constant and curious learner and demonstrate consideration for the needs of others alongside the needs of the business;
• Be an effective communicator who influences through a range of media: face-to-face, e-mail, virtual, phone and social media platforms
• Act with integrity and demonstrate organisational values in the way you interact with others
• Have personal resilience to manage competing priorities and take a flexible approach towards your role
• Be confident in delivering and facilitating engaging learning activities;
• Have a collaborative and win-win approach
• Be flexible to travel

As the MICE Sales Executive, England, you will account manage regionally assigned MICE Agents, Partnerships and Clients, striving to ensure that MICE sales targets are exceeded, whilst product and service standards are consistently achieved. This is a proactive Sales role assisting with the management of both existing MICE business, whilst seeking out and cultivating new business opportunities and expanding into new markets. Responsibilities include:

• Account Management of assigned MICE partners, including ad-hoc leisure group agents assigned, non negotiated corporate bookers for Apex portfolio of hotels with a total sales approach, seeking out new opportunities to maximise profit
• To spearhead regionally, the creation of a social events focus within the sales department, including researching, development and materialisation of a profitable and successful diary of public ticketed events
• Proactively target non negotiated corporate and individual social events to drive hotel Food Beverage revenues
• Accountable for delivery of all personal KPI’s and targets set and striving for the overachievement of England MICE revenue budgets, whilst seeking out crossing selling opportunities for our negotiated corporate and MICE Scotland sales colleagues
• Creation and fulfilment of comprehensive Account Development plans for key accounts/partners together with MICE direct and indirect bookers
• Identify and Manage MICE opportunities for Apex Hotels with local and national commercial partnerships
• Attend tradeshows and assist Commercial and Events Groups with the management of platforms and enquiries of Apex Hotels as a Wedding and Celebratory venue
• Maintaining up-to-date activity reports advising of new business and ongoing pipeline enquiries
• Working with the MICE Sales Manager, England responsible for raising local awareness of Apex Hotels as a leading ME provider with both direct and indirect English based clients
• Attend relevant Networking Events to build local connections and represent Apex Hotels
• Assist MICE Sales Manager, England and Group MICE Sales Director with the creation and fulfilment of annual MICE Sales and Marketing plan, including contingency planning
• Supporting the MICE Sales Manager, England by liaising and working closely with the English Groups and Events Managers and their respective teams, together with the Revenue and wider Sales Team proactively.
• Along with MICE Sales Manager, England, assisting on a daily basis the Groups and Events teams with the conversion of key MICE enquiries
• Gain a full understanding of the MICE marketplace/key drivers, analyse and report on market information
• Conduct sales research and sales activity via telesales, site/hotel show rounds, entertaining clients, attending relevant trade shows, client evenings and fam trips to build relationships and grow market share
• Assist with organizing and attending fam trips and other client evenings
• Attend relevant and appropriate MICE events and trade show ensure follow up is done post event