Mobile User Acquisition (UA) Manager at Pixlr

, , Portugal -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Mobile User Acquisition, Performance Marketing, Paid Acquisition Campaigns, Meta, Google, TikTok, Apple Ads, DSPs, ROAS Optimization, Creative Optimization, Funnel Optimization, A/B Testing, SKAdNetwork, MMPs, LTV Analysis, ASO

Industry

Photography

Description

About Us Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth. The Job: Paid Mobile App Acquisition Campaigns Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels. Allocate and optimise large budgets to maximise ROAS and user quality. Creative & Funnel Optimisation Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams. Conduct A/B tests across ads, trials, onboarding, and pricing models. Attribution & Measurement Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools. Analyse trial-to-paid conversion, retention, and CAC payback metrics. Performance Monitoring & Reporting Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights. Present findings and recommendations to stakeholders. Partnerships & Growth Initiatives Manage agency and platform relationships, leveraging beta programme access. Support App Store Optimisation (ASO) and organic acquisition strategies. The Person: 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused). Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads. Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs. Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback). Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts. Fast executor with strong ownership mentality and clear communication skills. Play a central role in scaling a global creative brand. Fully Remote with highly flexible hours. High-impact, high-ownership role, integrated within a lean, ambitious product team.

Responsibilities

The manager will be responsible for managing and scaling paid mobile app acquisition campaigns across major platforms like Meta, Google, and TikTok, while optimizing large budgets to maximize Return on Ad Spend (ROAS) and user quality. Key duties also involve building and testing ad creatives and user funnels, implementing attribution strategies, and tracking core performance indicators like LTV and retention.