Job Summary: To lead the digital transformation and growth of our parts and service business. This role will be responsible for developing and executing a comprehensive e-commerce strategy that enhances customer experience, drives online sales, and integrates seamlessly with our broader aftermarket operations.

BASIC QUALIFICATIONS:

Bachelor’s degree in Business, Marketing, or related field
10+ years of experience in e-commerce/websites, with at least 3+ years in the automotive sector
Strong understanding of automotive retail operations and digital transformation
Proficiency in platforms like Shopify, Magento, or proprietary dealer systems
Analytical mindset with experience in Google Analytics, CRM tools, and A/B testing
Excellent leadership, communication, and project management skills

PREFERRED EXPERIENCE:

Familiarity with dealership management systems (DMS) and inventory feeds
Experience with omni-channel retail strategies and mobile-first design
Knowledge of compliance and data privacy regulations in automotive e-commerce

Strategic Leadership
Develop and execute the e-commerce strategy for vehicle sales, parts, and services.
Align digital initiatives with overall business goals and dealership operations.
Platform Management
Oversee the performance and optimization of e-commerce platforms (e.g., dealer websites, third-party marketplaces).
Ensure seamless integration with CRM, inventory, and payment systems.
Oversee the development, optimization, and maintenance of the e-commerce platform (e.g., Shopify, Magento, Salesforce Commerce Cloud).
Marketing & Conversion
Collaborate with marketing teams to drive traffic through SEO, SEM, email campaigns, and social media.
Optimize product listings, pricing, and promotions to increase conversion rates.
Analytics & Reporting
Monitor KPIs such as traffic, conversion, cart abandonment, and customer retention.
Use data to identify trends, improve UX/UI, and inform strategic decisions.
Team & Vendor Management
Lead cross-functional teams including digital marketing, IT, and customer service.
Manage relationships with third-party vendors and technology partners.
Customer Experience
Ensure a frictionless online shopping experience from browsing to checkout.
Implement personalization strategies and post-sale engagement tools.