BRIEF OVERVIEW:

Are you looking to take your first step into Marketing and have an ambition to develop a career within the sector? The position requires somebody who is friendly, energetic, a good team player and most importantly, focused on career progression and personal development. We believe strongly in developing all members of the team and throughout your apprenticeship journey, you will have the full support of the team. We’re a really friendly team and we’re looking forward to supporting the next Digital Marketing apprentice, could this be you?

THE APPRENTICE WILL GAIN KNOWLEDGE OF:

• Core Marketing Principles & Strategy
• Business, Environment & Stakeholders
• Channels, Campaigns & Content
• Legal, Ethical & Regulatory Awareness
• Measurement, Technology & Budgeting

KEY RESPONSIBILITIES:

• Promoting the brand and services online to attract new customers and grow our reach
• Running our social media platforms, Instagram, Facebook and Tik Tok, with engaging, on-brand content
• Assisting in planning and running effective pay-per-click (PPC) campaigns
• Helping to maintain, update and improve our company website for better performance and user experience
• Producing a range of content, from videos and photos to social media posts and social media content
• Creating impactful mailshots for key campaigns and events
• Improving our SEO to enhance online visibility through keyword research, meta tags, and structured content
• Analysing and reporting on the success of digital campaigns, working closely with the Management team to track results
• Conducting market and competitor research to inform strategy
• Staying on top of trends and proactively suggesting new ideas, platforms, or tools we should explore
• Managing and maintaining data in our CRM system and marketing lists.
• Supporting broader admin and ad-hoc tasks as needed.
• Working closely with an external marketing agency to develop the company’s marketing strategy.

KNOWLEDGE SKILLS AND BEHAVIOURS DEVELOPED IN THE ROLE:

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Presentation skills
• Administrative skills
• Analytical skills
• Team working
• Creative